5ReasonsWhyYourBusinessNeedsaContentStrategy
Everycompany,whethersmallor large,musthaveacontentstrategy inordertosucceed.Havingacontentstrategydoesnotmeanyouwill have keepposting contenton socialmediaorupdate thewebsite contenteverysixmonths.
Inorder tomakeapositive impactamong the targetedaudience,youmustknowwhen,whereandhowtosharecontent.About69percentoftheB2Ccompaniesagreedthattheyarecreatingmorecontentthanever,butonly27percentsaidtheyhaveastrongcontentplan.Insteadofwastingtimeoncreatinguselesscontent,youmust focus on having a well planned content strategy, whichwill help you reach out to the potentialcustomersandensurebetterleadconversion.
Contentstillremainsthekingandhereiswhyeverybusinessshouldhaveacontentplan:
1.ContentisattheCoreofEverything
A research by Ascend2 in June 2015 cited that, 72 percent of online marketers agreed relevant contentcreationtobethemosteffectiveSEOstrategy.Whateveryourgoalis–toincreasewebsitetraffic,toimprovelead conversion rateor to improve the SEO rankings, content is at the coreof everything.Highquality andinformativecontentattractscustomers,educatesthemanddrivesleadsandsales.
2.GetanAnswerfor‘WhyYouShouldCreateandShareContent’
Before you start creating content, you must know why you are creating content and for whom you arecreating. Once you know the answers, creating content becomesmuch easier. Chalk out your plan beforeplungingintosocialmedia.
3.HoldYourCustomers
The average attention span of human beings has dropped from 12 seconds in 2000 to 8 seconds in 2015,accordingtoNationalCenterforBiotechnologyInformation.So inordertomakesureyourcustomersspendmoretimeonyourwebsiteandgetengagedwithyourbrand,youmustcreatehigh-qualitycontentthatofferssolutionstomostoftheirproblems.
By creating high quality content you canwin the trust of your customers and become a reliable source ofinformationforthem.
4.GoSocial
Moreandmorepeopleareengaginginsocialmediaandwithmorefeatures(advancedfeatureslikethe‘Buy’buttonon FacebookandTwitter, etc.) being added to the social platformseveryday, you canexpectmoreengagementonthevarioussocialmediasites.
So businessesmust ensure that they communicate well with the brand’s online community. Youmust tellcompelling stories to attract and retain customer attention. 90 percent of Americans are more prone toengagewithcompaniesthattrytomakeadifference.Emotionisthekeydriverwhenitcomestosocialmediaengagement,sotellinspiringstoriesthatwillbuildtrustandwinloyalcustomers.
5.CatertoCustomersatAllLevels
Customers visiting your website are not all at the same level, so it is important that you segment yourcustomers and create content for every level (Awareness, Evaluation and Purchase). Focus on the needs,requirementsandproblemsofbuyersateachstageandcreatecontentaccordingly.
So, if you still don’t have a well planned content strategy, it’s time that you give it a thought.Without acontentstrategyyouwillwastebothtimeandmoneyandnotevengetonestepclosertoyourbusinessgoals.
