5 Social Media Marketing Pitfalls Beginners MUST Avoid
Wayne LiewOnline Media Consultanthttp://www.wayneliew.com
Spamming/Blatant Advertising
• Spamming is ILLEGAL!• Spamming degrades
your brand• Evaluate packages
offered by “marketing companies”
• Ads don’t get attention on social media platforms
No Tracking Mechanisms
• Add results to your work• Measure effectiveness
across platforms and compare marketing strategies
• Optimize your time, money and efforts spent
• Google Analytics – Must have for every site
• Crazy Egg – Heat map tool to track mouse movements and clicks
Not Listening
• Listen before broadcasting• Discover relevant
communities• Adapt to the culture of
communities• Acceptance brings along
participation• Listening reveals ongoing
trends
Trying to Quantify Marketing ROI
• Visitors -> Prospects -> Leads -> Opportunities -> Customers
• Reach, Brand, Engagement, Influence
• More reliable tracking compared to traditional means
Inadequate Planning
• What do you want to achieve with social media?
• Shape social media policies
• Identify what’s next• Crisis management
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