Download - 5 Ways to Increase In-Store Traffic
Hyperlocal marketing is an excellent tool for driving more foot traffic to your store. There are different methods you can use to suit this purpose.
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• Developing a responsive website, • Optimizing it for search engines • and claiming listings in regional directories are three examples
of this.
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However, there are other key methods you should implement into your hyperlocal marketing strategy, such as...
Geo-targeted advertising: An example of this is Facebook's Local Awareness Ads.
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Community news sites: Share your brand story, promotions and ads on sites like Locable.com.
KeywordsAd retargeting: This presents a grand opportunity to bring prospects back to your website. Google Adwords offers this capability.
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KeywordsBeacons: Send users personalized specials, coupons and loyalty rewards.
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KeywordsSocial media: Build a community of loyal followers and share content that's relevant to the locale.
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KeywordsThere are numerous ways you can harmoniously implement these tactics. Consider working with a professional SEO service to have a hyperlocal marketing strategy developed for your business.
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