5 Ways to OptimizeYour Site for Mobile Devices & Boost Traffic
• With a huge segment of the world’s population using the Internet every day, a large percentage of those users access websites from their smartphones and tablets
• It is now more important than ever for companies to optimize their website’s performance and appearance for mobile devices
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The internet for everyone now
The following are five tips that can help
Step 1!Improve Your Layout
• In 2014, the average smartphone screen is 4.8 inches
• With such a limited viewing area, it’s vital to make sure that the most vital information reaches your readers
• Improving your site’s layout for mobile devices can help increase sales as well as improve the viewer experience
• Most sites accommodate zooming in and out, but that doesn’t make finding that “Buy Now!” button hidden down in the footer any more convenient to reach
Step 2!Make Content Adjustments
• There are a number of ways you can directly target mobile users with special offers to build loyalty and encourage immediate purchase decisions
• Incentives, rewards, downloads, and discounts are all great ideas for those visiting your site on a mobile device
• Adjusting content for mobile viewers in such a way makes their experience convenient and creates a strong positive association
• This type of mobile marketing can deliver real results for your bottom line
Step 3!Focus on Quality
• The quality of your site as viewed on mobile devices could impact your search engine rankings, according to Google’s latest algorithms
• Quality site design for mobile devices includes elements such as appearance and layout, but overall refers to a high-quality user experience
Step 4 Simplify Like Crazy
• The best websites for mobile use opt for simplicity over bells and whistles
• This allows your design to translate much more seamlessly to a smartphone or tablet
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Step 5 Check the Trends
• Keep an eye on the latest mobile design trends so you’re hitting all the right metrics
• Keep an eye on what’s popular right now as well as what’s being touted as the next big thing
• You definitely don’t want your site to look outdated
Enjoying Successful Mobile Optimization
• It’s clear that mobile optimization is the future of marketing
• There’s no time like the present to adjust your site accordingly
• Following the five tips listed throughout is a great way to start
