6 Reasons Instagram Is Perfect For Your Business

By Marcus Maraih

Instagram is a mobile app that allows users to instantly take and/or upload photos and quickly edit them

using a unique set of filters and a branded tilt-shift feature (3-D effect) that sets them apart from the

rest. It's taken off in popularity faster than any other mobile app and is most likely the reason the person

standing in line next to you at Starbuck's is taking a picture of the pastry case for no apparent reason.

Instagram is addictive and it has a whole nation of iPhone and Android users hooked. And where the

public goes, your business should follow.

If you're the owner of your company and/or the person responsible for branding and social media, you

should be privy to the 6 Reasons Instagram is perfect for your business:

1. Instagram is Instantaneous

There is no waiting around until you get back to your home or office to take full advantage of Instagram

for brand building. Using your iPhone or Android, you snap the photo, edit, upload, add a comment

(remember to #hashtag keywords), and share from your brand's profile within seconds.

2. No Duplicate Accounts Needed

Unlike Facebook and Google+ where you're required to set up a lengthy personal profile before you can

set up a brand page, you are allowed to jump right in as a brand on Instagram without any consequence.

It's a fairly easy set up process.

3. Everyone Has an Inner-Photographer

Many business owners are at a loss when it comes to using social networks to grow their customer base

for the most part because they do not have a way with words or know how to hone their creative juices

for content marketing. But everyone likes taking photos and let's be honest - almost every one of us

feels like we have a knack behind the camera. While darkroom results often prove otherwise, the ease

and foolproof editing of Instagram will in fact turn you into the Herb Ritts of your product/service

content marketing.

4. It Makes Your Brand Look Interesting

This is the great thing about using Instagram to showcase your product/service. Instagram filters make

office supply suppliers, garbage removal services, and even internet marketers look cool. Use Instagram

to show off your product/service and even your corporate culture by capturing candid office moments.

Instagram albums give personality to brands in a manner that no other sharing network has been able to

accomplish thus far.

5. Create a Location Page for Your Business

Google Places and the new Google+ Local Pages for businesses have proven the importance of having a

physical location attached to your brand's online presence. Instagram's integration with the Foursquare

location database allows you to Geotag the location the photo was taken from (i.e. your place of

business) which allows it to be added to the location page on Instagram. If users are browsing photos

based on location and see a product of yours that appeals to them within their area, you may have a

new customer. If a location is not listed, you can add your business to the Instagram/Foursquare

database.

6. It's Easier to get Followers

Because you can't post links on Instagram, the public won't feel like they are being bombarded with

SPAM when following your brand account. If you frequently post interesting images that feature your

product service on Instagram, customers are more likely to follow you there than on any other Social

Network. It will be easier for you to build brand recognition with a bigger fan base. Because Instagram

easily links to your Facebook and Twitter accounts, it helps those social networks grow for you as well.

The same rules of social network marketing apply though - interact with (comment and "like") and

follow your customers FIRST. On Instagram, they actually follow back.

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