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7 learnings to remember from Social Media Day 2016
#smdayBE
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#1
Forget about video, interactivity is the way to go on Facebook. Lieselotte Van Huffelen (Barnyard)
Source: Barnyard
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#2
Demographic data say nothing without behavioral data. You could be targeting George Bush as well as Ozzy Osbourne.
Danny Devriendt (Mediabrands Publishing)
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#3
We are still trying to calculate the value of Facebook. People have moved on from that.
Danny Devriendt (Mediabrands Publishing)
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#4
What happens today will change tomorrow.Nico Tempelaere (JUST.Agency)
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#5
GAFAM are building countries where they want consumers to live through devices, stores, the cloud, operating systems, money and maps.
Danny Devriendt (Mediabrands Publishing)
GAFAM = Google, Apple, Facebook, Amazon and Microsoft
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#6
It's not the youngsters, but the older generation who will have the buying power for connectable devices
Danny Devriendt (Mediabrands Publishing)
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#7
Content is king. Context is queen. Connection is jack. Conversion is ace.
Danny Devriendt (Mediabrands Publishing)
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Inge Van IsraëlConsultantThe House of Marketing
+32 (0)2 704 91 61www.thehouseofmarketing.be