Download - A Case Study in Digital Engagement
Supporting the policing plan with social media
!David Bailey Head of Corporate Communications
!@bailey9799 www.policemediablog.com
Engagement
Communications Approach
• Evidence based
• Targeted
• Key networks
• Local officers with visibility plans
• Realistic, achievable outputs
• In Partnership
• Outcome focused
Principles & values
Open and responsive
Proactive, high impact
Credible and trusted
Clear, concise and personal
In partnership
EngagedUse of multi-media channels to reinforce messages and build reach and capacity Personal communication and replies with social media users to improve reach Content led engagement - return on engagement
Our social media footprint
Evidence based
Twitter Structure
StaffsPoliceOnTwitter
@staffspolice
Local Twitter
• Accounts that serve a geographic area
• Scaleable / targeted approach
• Content relevant the to audience
• Two-way engagement
• Visible action with partners
• 500 followers is success if 90% live in the area!
@StonePCSO
@PenkhullPC
17,212 Saw 248 Likes 54 Shares
30 Comments
10,759 Saw 162 Likes 16 Shares
27 Comments
8,582 Saw 22 Likes
Content
Ask the community to do something
!
Like Share
Comment
Keeping our communities safe and reassured
Engaging Content
Engaging Content
Engaging Content
Engaging Content
Advertising / Targeting
Output & Outcome
Keeping our communities safe and reassured
Keeping our communities safe and reassured
All you can eat data
Relevant data
TargetingTwitter by account Google Adwords LinkedIn Adverts Email Marketing
Leaflet Drops Community Networks
Neighbourhood Watch Hyperlocal sites
What the public want
User Preference
Interactive?
Think Mobile
Where does the community turn for information?
A Question of Trust
Yesterdays Gulf Times
Measuring Performance !
!
Does NOT exist measure what matters to you!
The one number that allows you to measure your performance on
social media……
Search ‘policemediablog success story’
https://www.youtube.com/watch?v=HNvEzGTi4ow
Find out more www.policemediablog.com !
Follow me on twitter @bailey9799
http://youtu.be/pceXPZmvJGw KASH DASH on YouTube!!!!https://www.youtube.com/watch?v=HNvEzGTi4ow&list=UUi0LhCT-SNzAaUtaTO7A7cQ!!SP Facebook Elizabeth!!!https://www.youtube.com/watch?v=Qh--veFrEek&list=PLQPHt7AgmF-ZRnbSqWMVeeN9mzzYT23t3!!Snow DOGS!!https://www.youtube.com/watch?v=mgBNPGpkO4Q&list=UUi0LhCT-SNzAaUtaTO7A7cQ!!Tractor!!https://www.youtube.com/watch?v=92WUq-lvKL0&list=PLQPHt7AgmF-ayTetWDrIasmEy8oJ6qZqm!!https://www.youtube.com/watch?v=9ju1Qd_t9Eg&list=PLQPHt7AgmF-ayTetWDrIasmEy8oJ6qZqm!!Op Nemesis
