ACTION PACKED

NEW ZEALAND PORK INDUSTRY UPDATEMarch 2012

PRODUCT PROMOTION 2012

Key issuesWho’s passionate(Ogilvy)Action for 100% NZ porkGoal – one more kg.Passion ‘killers’How – decision-making timeCampaign

http://extraordinarykitchen.co.nz/

STOP BUTCHERING YOUR PORK MARGINS

Great branding … great products?The whole pig and nothing but the pigAim = Profitability + Innovation, + Consistency + Presentation

DatesThe Team

SELECT CHEFS SELECT PORK

NZPork + NZ Chefs AssociationEnhance 100% NZ porkSelect chefsSeasonalTEKShowcasing diversity + uniqueness

Sharing a passion for all things culinary (NZCA)

100% NZ BACON + NZ HAM COMPETITION

Celebrating 100% NZBringing home the baconHamming it upFriday the 13thBulletPR aiming highInvitation RSVP required

YOU CAN LOOK EXTRAORDINARY