iProperty.com Malaysia 2016 Highlights iProperty.com Malaysia’s General Manager of Agent SalesLeon Kong
What Buyers & Investors want?
• Malaysians are still eager to invest in the property market despite concerns of price increase
• Over 5,000 respondents
• 68% aged between 21 to 40 years old
Asia Property Market Sentiment Survey Report 2015 (H2)
Who are the Buyers & Investors?
60% 40%
(Southern Region)
Market Sentiments (H2)
• Challenges of the Current Market Buyers are finding it difficult to purchase affordable homes
• GST Properties are estimated to have increased by 3.97%
• More Affordable Housing PR1MA has already received a total of 1,016,000 applicants
• A Slow and Soft Market in the First Half of 2016 In mid 2016, the property market will start climbing throughout
2017. It is expected 2018 will be the next property high
Understanding the Market (Southern)
0%
20%
40%
60%
80%
100%
46%
18% 15%6% 6%
4% 2% 2% 1%
Consider Themselves
Understanding the Market (Southern)
Own, with mortgage still to be paid
Rented Staying with parents Own, mortgage free 0%
20%
40%
60%
80%
100%
40%
19% 21% 17%
Status of Property Lived In
Understanding the Market (Southern)
Executive / Managerial
Professional / Technical
Self Employed
Sales
CEO/ Senior Management
Civil Servant
Clerical / Administrative
Other
Retired
Student
Homemaker
Unemployed
0% 20% 40%
30%
27%
11%
4%
5%
5%
4%
5%
3%
2%
3%
2% Current Occupation
Below RM30,000
RM30,001 – RM90,000
RM90,001 – RM180,000
RM180,001 – RM300,000
RM300,001 – RM500,000
More than RM500,001
Prefer not to say
0% 20% 40% 60% 80% 100%
11%
34%
26%
12%
4%
11%
8%
Annual Household Income
Understanding the Market (Southern)
Budget to Purchase (Southern)
0%
20%
40%
60%
80%
100%
61%
27%
7% 5% 1%
Budget to Purchase
Last Report (H1) Current Report (H2)
Below RM500,000 73% 61%
RM500,001 - RM800,000 20% 27%
RM800,001 - RM1 Million 4% 7%
RM1 Million to RM3 Million 3% 5%
RM3 Million and above N/A 1%
When to Purchase (Southern)
Within the next 6 months 6 - 12 months from now 1 - 2 years from now At least 2 years or more from now
0%
20%
40%
60%
80%
100%
16%
32% 33%18%
When to Purchase
Last Report (H1) Current Report (H2)
Within Next 6 Months 3% 16%
6 - 12 Months from now 15% 32%
1 - 2 years from now 59% 33%
At least 2 years or more from now 23% 18%
Type of Property (Southern)
Terraced House
Private condominiums/serviced apartments
Semi-detached house
Detached House
Homes under PR1MA
Homes under Malaysia My First Home scheme
Flat/walk-up apartment
Bungalow
Homes under Malaysia My Second Home scheme
Youth Housing Scheme
Office / Retail
Government Housing
Student Housing
Retirement Homes
Industrial
Other
Hotels
0% 20% 40% 60% 80% 100%
52%
28%
24%25%
18%18%
10%10%
9%8%9%
7%5%
2%2%
1%Type of Property Interested in Purchasing
Type of Property (Southern)
Terraced House
Private condominiums/serviced apartments
Semi-detached house
Detached House
Homes under PR1MA
Homes under Malaysia My First Home scheme
Flat/walk-up apartment
Bungalow
Homes under Malaysia My Second Home scheme
Youth Housing Scheme
Office / Retail
Government Housing
Student Housing
Retirement Homes
Industrial
Other
Hotels
0% 20% 40% 60% 80% 100%
52%44%
35%
28%21%
16%16%
15%13%
11%11%
9%8%
7%4%
2%2%
Type of Property Interested in Purchasing
Below RM500,00040%
RM500,000 - RM 1 million51%
RM1 million & Above
9%
SEMI DETACHED
Be-low RM500,00055%
RM500,000 -
RM 1
million43%
RM1 million & Above
2%
TERRACE
Below RM500,00052%
RM500,000 - RM 1 mil-lion44%
RM1 million & Above
4%
CONDOMINIUMS
Top 3 Preferred Property Types 2015 (Nationwide)
Below RM500,00052%
RM500,000 - RM 1 million41%
RM1 million & Above
7%
SEMI DETACHED
Be-low RM500,00072%
RM500,000 -
RM 1
million26%
RM1 million & Above
1%
TERRACE
Top 3 Preferred Property Types 2015 (Southern)
Below RM500,00060%
RM500,000 - RM 1 mil-lion37%
RM1 million & Above
3%
CONDOMINIUMS
Top 10 Searched Areas Trends (Southern) 2013
Johor Bahru
Nusajaya
Skudai
Seremban
Masai
Kulai
Gelang Patah
Ulu Tiram
Nilai
Melaka Tengah
2014Johor Bahru
Nusajaya
Skudai
Masai
Seremban
Kulai
Gelang Patah
Ulu Tiram
Melaka Tengah
Nilai
2015Johor Bahru
Nusajaya
Skudai
Seremban
Masai
Gelang Patah
Ulu Tiram
Melaka Tengah
Horizon Hills
Kulai
Condo Directory Views in Johor Building Name
Horizon Residence @ Bukit Indah Serviced Apartment
Larkin Residence
Palazio
1Medini
Duta Impian
Bukit Saujana Apartment
Prima Regency Service Apartment
Villa Bestari Apartment
Villa Krystal Apartment
Austin Perdana
Township
Bukit Indah
Larkin
Taman Mount Austin
Nusajaya
Johor Bahru
Bukit Saujana
Jalan Masai Baru
Johor Bahru
Skudai
Taman Austin Perdana
Views
11,769
5,742
5,549
4,214
3,361
3,318
3,258
3,092
2,595
2,233
No. of Listings
509
42
890
96
10
1
359
73
70
46
Day & Time – Top Johor SearchesDays: Tuesdays and Wednesday
Gain more searches based on the buyers and investors traffic
Emerging Mobile TrendsPaving the way for modern real estate business
iProperty.com Malaysia Mobile AppsiRealtor Consumer App Revamp
Including advancements of a better user experience and Featured Agent
iProperty.com Malaysia Mobile AppsiRealtor Mobile Improved Gallery & Premium Listing
Gallery improved for better usage and Premium Listing is enabled.
Agents Advertising Awards 2016What is it? (https://www.youtube.com/watch?v=eipCri0I_Sg)
• An awards ceremony to recognise the highest levels of achievements, leadership and innovation by real estate professionals and agencies
• 2nd year to run this awards
• We are opening the entries to all agencies nationwide this year after a successful launch last year
• Some of the awards are:• Outstanding Agency of the Year• Agency of the Year• Top Agencies in Central, Northern and Southern region • Breakthrough Agent of the Year• Star Agent – Area • Outstanding Leader• and many more
Entries will be starting next week! Join Us at our gala event!
Big DataOffering More Valuable Information to our Customers
Leverage on Data
What is Brickz?
A tool to obtain Property Transacted Data Easily!
Why?• Gain information and knowledge in the most
efficient way• Make the right actions based on the right insights• Effective sales tool to convince Sellers, Buyers
and Investors to make an informed decision• Better position your listings
Understanding the MarketObtain Transacted Data to Better Position your Listings
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AutopostAn efficient method to managing your listings
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