Agent Marketing Suite
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Presentations .....................................................................3
Property Marketing ...........................................................11
Campaigns and Client Touches ..........................................19
Contents
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- Pre-listing Presentation
- Listing Presentation
- Buyer Consultation
Presentations
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Pre-listing Presentation
This pre-listing presentation is provided to your associates as
a piece to be emailed or hand delivered to potential clients
in advance of the listing presentation. It is a comprehensive
document outlining the value their Keller Williams agent will bring
to the transaction as an overview of the sales process and pricing
strategies. This document is ready for you to localize according to
real estate sales processes in your region.
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SAMPLE PAGES
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Listing Presentation
This listing presentation is intended as a print document to be
reviewed with potential clients when securing a listing agreement.
Covering all aspects of the listing process, including pricing
strategy, preparation for sale, communication expectations and
marketing of the property, this document will ensure your agents
are empowered to secure more listings. This document is ready
for you to localize according to real estate sales processes in
your region.
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SAMPLE PAGES
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Buyer Consultation
When your agents are preparing to represent a buyer, this
document outlines all of the key questions a buyer must consider
when searching for a property, ensuring the agent is prepared
to quickly and efficiently locate the right property for the buyer.
The presentation also highlights the value that the agent will
bring to this process including simplifying the search process
and negotiating on their behalf. This document is ready for you to
localize according to your local real estate market.
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SAMPLE PAGES
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- Property Fliers
- Open House and Just Sold Postcards
- Yard Signs
Property Marketing
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Property Fliers
When your agents are ready to begin marketing a property, these
pre-designed fliers make the process quick and simple, ensuring
a professional appearance for all of their listings.
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SAMPLE PAGES
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Open House, Just Listed & Just Sold Postcards
These direct mail postcards allow your agents the opportunity
to leverage a new listing or recently sold property as a way to
promote themselves as a proven real estate agent in the area.
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SAMPLE PAGES
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Yard Signs
Ensuring a professional appearance for all Keller Williams listings
in your area is simple with the help of the use of these modern,
simple and striking yard signs. If you choose to allow agents to
alter them in order to highlight their own brand, a style guide is
also provided, outlining key branding guidelines. You may choose
to edit this document to suit your local needs.
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SAMPLE PIECES
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Campaigns andClient Touches
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“Did You Know?” 12-Direct Campaign
1 touch per month for 12 monthsThis year-long, monthly campaign was designed for agent
outreach to unmet prospects. Providing helpful household tips,
this campaign provides value to a consumer, and introduction
to the agent they should call when they’re ready to buy or sell a
property.
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SAMPLE PIECES
Screen shot emails in eEdge
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Holiday 12-Direct Campaign
1 touch per month for 12 monthsThis year-long, monthly campaign was designed as another
option for agent outreach to unmet prospects. This campaign
celebrates major holidays around the world and is easily localized
to suit the holidays most widely celebrated in your region.
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SAMPLE PIECES
Ashley did these with John, in our folder
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Buyer 8x8 Campaign
1 touch per week for 8 weeksWhen your agents meet a potential buyer, this campaign is
designed to solidify the relationship and create urgency. Weekly
touches ensure the agent stays top-of-mind with the buyer until
they’re ready to begin the process.
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SAMPLE PIECES
S:\Departmental\Marketing\Design Projects\Technology\eEdge\Marketing Design Cen-ter\KWW\KWW_Buyer 8x8_I Can Help
in salesforce
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Seller 8x8 Campaign
1 touch per week for 8 weeksWhen your agents meet a potential seller, this campaign is
designed to solidify the relationship, creating confidence that
the agent is the professional best prepared to list and sell their
property. Weekly touches ensure the agent stays top-of-mind
with the seller and prepares them to property price the property
according to the current market.
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SAMPLE PIECES
in salesforce
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33 Touch Campaign
33 touches over the course of 1 yearThe 33 Touch campaign is designed to help your agents to
“touch” every person in their “met” database 33 times per year.
The purpose of this high-touch campaign is to keep the agent’s
name in front of people they know, consistently reminding them
of the value the agent brings and increasing the likelihood of
repeat business and referrals.
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SAMPLE PIECES
S:\Departmental\Marketing\Design Projects\Technolo-gy\eEdge\Marketing Design Center\KWW\KWW-Agent-33-Touch
Take off header
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“I’ve Joined Keller Williams”
1 touch per week for 8 weeksThis campaign was created specifically to announce that an
agent has joined Keller Williams Realty to their current database
of contacts, including those they’ve done business with in the
past, professional contacts and personal relationships. Over eight
weeks, this campaign highlights why the agent chose to make
the professional move to Keller Williams and the immense value
that provides to their buyers and sellers.
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S:\Departmental\Marketing\Design Projects\Technol-ogy\eEdge\Marketing Design Center\KWW\KWW-Agent-33-Touch
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Direct Mail Pieces
Whether celebrating the purchase anniversary of a client’s home
or “farming” for new business in a specific area, a number of
professionally designed postcard templates are available for your
agents to customize and mail as they see appropriate in their
business.
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S:\Departmental\Marketing\Design Projects\Technology\eEdge\Marketing Design Cen-ter\myMarketing\Postcards