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AUTOMOTIVE INDUSTRY
OF CANADA
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The Canadian Automotive Industry
The Canadian automotive industry produces
light duty vehicles cars, vans, pickup trucks;
heavy duty vehicles - trucks, transit buses, schoolbuses,military vehicles;
a wide range of parts, components, and systems used in vehicles ofthis nature.
The Canadian automotive industry is:
Integrated into NAFTA(North American Free Trade Agreement) Globally competitive
The eighth largest in the world with positive trade balance
A major contributor to the Canadian economy, employing over half amillion people
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List of Major Automobile Companies
of Canada
Toyota manufacturing motors Canada(TMMC)
General Motors of Canada Limited(GMCL)
Honda Canada Inc.(HCI) ZENN Motor Company
Toyota Canada Inc.(TCI)
Ford Motor company of Canada(FMCC)
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Cont..
Mazda Canada Corp. (MCC)
Hyundai Auto Canada Corp.(HACC)
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COMPARISON
MSRP 15455-23455 15345-22145 15450-18960
CITY MPG 21-26 21-25 22-26
HIGHWAY
MPG
29-36 29-33 30-35
ENGINE INLINE-4 INLINE-4 INLINE-4
HONDA CIVIC MAZDA 3 TOYOTA COROLLA
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Why HONDA CIVIC was leading ???
First reason is that HONDA CIVIC was the 1st
car in Canada, which was very efficient and
not very expensive.
So Honda has the first mover advantage over
there.
Honda beats others on the basis of its
technology and innovation ie after every 2-3
years they came up with new product.
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BUT NOW.
In Canada, there is a battle between Mazda 3
and Honda Civic concerning the highest selling
car.
The latest report indicated that the Mazda 3s
5,436 units sold in April outdid the Civic by
135, and through the end of last month the
Zoom-Zoom ride leads the Honda by just 21
units.
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What Mazda Did????
Channel conflict is usually an issue for manufacturersas intermediaries like distributors, and resellers shieldmanufacturers from directly reaching end consumers
Mazda took an innovative approach to solve channel
conflict by transforming their business model byproviding individual dealers with a co-branded e-commerce site that sells OEM accessories toconsumers. The solution allows Mazda to touch theend consumer directly while enabling dealers to
leverage Mazda accessories catalogue and ITinfrastructure. Its a win-win situation! This was aperfect example ofB2B2C
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Action items
(1) Brand-related:
Strengthen the product line-up by introducing productsthat reflect the voice of the customer. Improve
customer satisfaction at all touch points. Accelerate development of next-generation dealerships
that are consistent with Mazdas brand strategy.Improve sales productivity at exclusive dealers.
Strengthen marketing initiatives to deepenrelationships with Mazdas younger customer base.
Work toward gaining 100 percent control ofdistributors in the United States and Canada.
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2)Products and Technology:
Over the course of four years, increase R&Dinvestment by 30 percent as well as raise capitalinvestment expenditures by 50 percent comparedto the last four years.
With evolved Zoom-Zoom attributes, accelerate thedevelopment of next-generation technology forfurther business growth after 2011.
Enhance Mazdas business structure through anevolution of current key model line-ups and bypromoting a new business model.
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They have also made their dealerships a
destination. Not only can you "price shop" on their
Internet terminals, you can spend time in their newcentral cafe and entertainment zones. These also
tend to bring the customer back for post-sale
service needs (another profit center).
Besides, if the service customer is "waiting" in a
cafe surrounded by new cars...what might happen?
Does it work? ??????
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Mazda reports that at the showrooms that
have been revamped they are seeing a 32%
jump in sales and a doubling of profitscompared to the dealerships still doing it the
old way
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Toyota manufacturing motors
Canada(TMMC)
Toyota Motor Manufacturing Canada (TMMC)
owns and operates 3 automotive assembly
plants in Southern Ontario. A Toyota
Corolla/Matrix plant and a Lexus plant are
located in Cambridge, Ontario. Another Toyota
RAV4 plant is located in nearby Woodstock,
Ontario.
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Products:
4-Door Corolla Sedan
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Matrix
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Lexus RX 350
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RAV4
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General Motors of Canada
Limited(GMCL)
Headquartered in Oshawa, Ontario, General Motors ofCanada Limited (GMCL) employs over 9,000 peopleacross the country and is a recognized leader in greenmanufacturing.
GMCL markets the full range of fuel-efficient
Chevrolet
Buick
GMC and Cadillac vehicles and related services throughCanada's largest automotive dealer network, whichemploys over 23,000 people dedicated to delivering atop customer experience.
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Vehicles of GMCL
Buick
Cadillac
Chevrolet
GMC
Hummer
Pontiac
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BUICKCHEVROLET
PONTIAC
CADILLAC
HUMMER
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Mazda Canada Inc.
Mazda Canada Inc. is the distributor of Mazda
vehicles in Canada. The company is a
subsidiary of Mazda Motor Corporation of
Hiroshima, Japan and was established in 1968.
Mazda Canada's head office is located in
Richmond Hill, Ontario
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Products Of Mazda
Mazda 2
Mazda 3
Mazda 5
Mazda 6
CX 7
CX 9
MX 5
RX8
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Honda Canada Inc.(HCI)
Honda Canada Inc. is the Canadian division of
the Honda Motor Company. Founded in 1969,Honda has been building cars in Canada since
1986. The head office is in Toronto, Ontario
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Vehicles
Currently produced
Honda Civic
Acura CSX
Acura MDX
Previously produced
Honda Pilot (production moved to Honda Manufacturing ofAlabama)
Honda Odyssey (production moved to Honda
Manufacturing of Alabama) Honda Ridgeline (production moved to Honda
Manufacturing of Alabama)
Acura EL
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ZENN Motor Company
ZENNMotor Company (stock symbol ZNNMF),
ZENN is an initialism for Zero Emissions No
Noise, is a Canadian-based company that
previously developed small lead-acid electric
vehicles that were suitable for the
neighborhood electric vehicle (NEV) market.
Currently, their focus is to capitalize on theownership and rights to EEStor capacitor
technology.
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Ford motor company of Canada(FMCC)
Cars- Mustang
Fiesta
Focus
Fusion
Taurus
Mustang Shelby GT 500
Trucks- Ranger
F-150
F-150 SVT raptor
Super duty
Explorer sport trac
E-series
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SUVs and Crossovers- Escape
Edge
Flex Explorer sport trac
Explorer
Expedition
Commercial- F-150
Super duty Super duty chassis cab
Medium duty
E-series
Transit connect
Future vehicles- 2012 focus
2011 edge
2011 explorer
2011 F-150