FRONT COVER ANALYSISTHE MASTHEAD is big and bold so that it stands out.
THE HEADER is simple and clearly visible to audience in black and white
THE SELL LINES/COVER LINES
THE MAIN IMAGE is of a famous rapper who the audience might admire or aspire to be like
THE MAIN COVER LINE
Barcode-date/issue/price
THE FOOTER
USE OF A PULL QUOTE
BACKGROUND is colourful and graffiti which reflects what sort of people this is for.
USE OF A FLASH-(offering something extra to T.A)
RULE OF THIRDS/THE LEFT THIRD
TARGET AUDIENCE OF THIS MAGAZINE
METHODS USED TO ATTRACT THIS TARGET AUDIENCE ARE:
NME is a music magazine that focuses on genres such as rock, indie, alternative and pop-rock. The
magazine is published by IPC Media and Time Warner. The average age of the NME readers is 25 years old, and it’s audience is 70% male and 30%
female. The target audience is people interested in particular types of music. The magazine currently costs around £2.50/£3.00 – which is quite average
for a magazine but this is a lot more than what othefr magazines cost so the target audience will be lower/mid middle class as they earn enough
money to purchase several issues and be a full time reader.
NME tend to ignore particular ‘rules’ when it comes to layout and design. For instance, most issues of the magazine ignore the rule of thirds on cover;
they feature unjustified lines and there is a strong similarity in layout and design of covers. Every
week the contents page conforms to a very similar layout and is always on the right face. They use
these fonts and colours to create a unity throughout the magazine so that it sticks together well – this is
known as the house style.Possible example of a target audience
STRETCH AND CHALLENGE
WHO PUBLISHES THE MAGAZINE? - IPC Media(Time Inc.)HOW MANY SALES DOES IT MAKE? – NME has made millions of sales however sales were dropping, and by the mid 1980s.The first issue was published on 7 March 1952 – so this magazine has been published for a long time, 60 years. Circulation of the magazine has fallen continuously since 2003. At its peak in the 1960s, NME sold 230,000 copies per week.
NME is a music magazine that focuses on genres such as rock, indie, alternative and pop-rock. The typical contents in this magazine are to inform people about what's going on in the music world and behind the curtains. The bands/artists that it currently features are bands such as: rihanna, dizzie rascal, lada gaga and many more. The target audience is usually focused on people interested in indie/rock and also people who can afford it so anymore above lower middle class.
• The statistics for readers of NME are:
• Male - 73%• Female - 27%
• Average Age - 25• ABC1 73%
• Target Market Men 17-30• They are entertainment enthusiasts with 80% of NME readers feel that music is an important part of their lives.
• 49% specially choose to listen to live bands in studio and 52% are
interested in taking a musical course/qualification.
• Almost half (49%) have been reading NME for at least 3 years
with 84% think the magazine gives them what they want, spending an
average of 46 minutes reading each issue.
• They are good with technology 93% own a computer with 96%
have access to the Internet.
The New Musical Express, popularly known by the initialism NME, is
a music publication in the United Kingdom, published weekly since March 1952. It started as a music newspaper, and gradually moved
toward a magazine format during the 1980s, changing from newsprint in
1998. It was the first British paper to include a singles chart, in the 14
November 1952 edition. In the 1970s it became the best-selling British
music newspaper. During the period 1972 to 1976 it was particularly
associated with gonz journalism, then became closely associated with punk
rock.An online version of NME - NME.COM, was launched in 1996. It is now the
world's biggest standalone music site, with over 7 million users per month.