Download - Analysis
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Analysis
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What is your gender?• The result shown that 73% of 10 were female and 27% of 10 were male.
This is very insightful in the fact it shows the majority of people asked were women and a lower matter were men. Suggesting we should have made the questionnaire more even throughout the genders.
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What is your preferred genre?Out of the options we listed, whilst providing the option to choose a genre not provided by us, a massive 78% chose their preferred genre to be political, in the form of a documentary.
Crime was the only other option chose by the 22%.
This suggested our documentary should be political/
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What is your age?
75% of the people we asked were of the ages 18-24.This compares to 25% of the people being between the ages 25-34.
From this act it is evident the target audience of our documentary will range between the late teen ages.
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Which institution broadcasts your preferred documentary style?
This question provided a clearer divide in which institution was more favourable to our audience. However, with 50% channel 4 was the most popular, suggesting that our documentary should follow similar brad values tot hat of channel 4
The BBC and ITV both had 25% of votesEach.
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How many times on average do you watch TV per week?
• The most popular answer for this question was 7-9 times per week, which had 64% of votes. This is quite a large amount of times to sit and watch TV for weekly, which suggests our documentary would have more viewers in our target audience watching if it were broadcast on television.
• The option of 0 times had 0% of votes.• The option of 10+ times had 6% of votes• The option of 1-3 times ad 30% of votes.
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Which do you feel is the most targeted age demographic?
From the questionnaire results, the audience feel the most targeted age demographic is the ages between 18-25. 50% of the audience chose 18-25Whereas there was an equal 25% split between the ages of 26-34 (middle aged) and 55-69.
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What Platform do you use to watch documentaries?
The vast majority of people I asked in my questionnaire watch documentaries on the television, with 78% stating this.To oppose this 22% watch using their laptop or PC device.0% use smartphonesAnd 0% use devices such as Ipads.
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What time do you prefer to watch TV?
• 84% of the audience state that they watch TV in the evening time.• 12% of the audience state that they watch TV in the afternoon.• With 0% stating they watch TV in the morning or at night time.• This suggests that we should plan our documentary to air around evening time to
address our target audience preferences.
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How long do you like a documentary to be?
The majority of the audience, 79% chose they prefer a documentary to be at least an hour long.21% chose they like it to be around 45 minutes.This suggests our documentary should be between 45 minutes to half an hour long.
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Do you enjoy watching documentaries?
• 80% of the individuals asked said they enjoy watching documentaries.• 20% said not often.• This shows the majority do enjoy documentaries and even if some don’t watch
often, they still watch on occasion.