Download - Apple’s iPad
Highlights New categories & product
developments iPad could replace notebooks/netbooks,
e-readers, iPod touch & PCs Problems:
› deficient in supporting several key features› launch of iPad/Slate-like devices by
competitors› legal issues with HTC
Role of marketing in Apple’s success
How the innovations began… Apple was set by Stefan Wozniac & Steve
Jobs To change from metal boxes to colored
friendly gadgets Apple II was introduced Marketing team then played an important
role in adv. & promotions It reached an annual sale of US$1 million by
the end of that year Apple III came to replay the role of existing
version in an advanced way but it failed
IBM took over the Europian market which triggered the rise of Lisa computer by Apple
Downfall started which made a road for a new CEO John Sculley
Jobs moved out of Apple & started NeXt which turned a biggest competitor
Apple acquired NeXt & Jobs was then the CEO Apple computers then became the Apple.inc to
support its on going expansion
http://mikediluigi.com/photos/apple_history.jpg
iPod… Success or failure? Expanding to consumer electronic
goods Apple introduced iPod & other stuff
Out of the record quarterly revenue 48% was contributed by iPod sales
iPod indeed was the biggest selling digital music player
iTunes, Apple TV & iPhone…The new products developed
iTunes was a platform to purchase music online
Apple TV provider a larger experience of watching the same videos, etc from iTunes
iPhone Newer models of iPods
From Stylator to iPad Stylator was an initial type of computer In response to GRiDPAD Apple introduced
Apple Newton; a pocket friendly computer was known as a new category PDA ie Personal Digital Assistant
ThinkPad by IBMs Launch of Windows XP Tablet edition was a
threat
iPad… It was quiet a combination of iPhone&iPod It came with Wifi, 3G, USB ports & other
such additional required features iPad’s 1st ad during Oscar Acaedemy
Awards was a successhttps://www.youtube.com/watch?v=R41NNPBqRCk
High price (pricing strategy) was a concern for industry analysts
Apple subdued it by providing network connection at a low price
Role of Marketing Apple is known for its innovative
products & creative & buzz marketing Strategy to launch the iPad at Oscars Secrecy of launch created mystic
surroundings & excitement Pre-existing publicity required less
investment in promotions As a result actual demand exceeded
the forecasted demand
Consumer experience Brand personality of Apple is a about
simplicity & removing complexity from peoples’ lives
Exciting colors & features attracted the attention
Attempt to put in entertainment