Download - Bagd 1013.Docx Management Assingment
-
8/2/2019 Bagd 1013.Docx Management Assingment
1/19
BAGD 1013
INTRODUCTION TO MANAGEMENT
GROUP ASSINGMENT ABOUT
ASSINGMENT GROUP MEMBERS:
NAME STUDENT IDKESAVAN A/L BASKERAN JB1202DD0520
RISHENDRA RAJ A/L KARUNAGARAN JB1202DD0519MOHAMAD NAZREEN BIN ROSLAN JB1220007
LECTURE NAME:
EN.IRFAN ASIK BIN MUSHI
-
8/2/2019 Bagd 1013.Docx Management Assingment
2/19
CONTENT
TITLE PAGE NUMBER
Introduction 1
History 2
Nature of business 5
Vision 6
Mission 6
Countries where toyota company operates 7
Company stategy 8
Toyota product and services IN USA and
Malaysia
9
Product and services offered in USA andMalaysia offered are similar.
12
The reason Product and services offered in
USA and Malaysia are similar
12
Visionary management 13
Toyota as a global corporation company 14
Why is it important for a company to go
global
15
Will manager decisions and leadership stylediffer in different countries? Explain your
answer.
16
References 17
-
8/2/2019 Bagd 1013.Docx Management Assingment
3/19
INTRODUCTION
We are required to choose one Multinational companies and to do summary of the companys
business and operation. We are in group of 3 members decided to choose Toyota Company as
our group assignments Multinational Company. This assignment will be included with types of
Multinational companies, place of company operates, our opinion for why it is important for a
company to go global?and finally the explanation of will managers decision and leadership
style differ in different countries? This assignment is guided by our lecturer MR. IRFAN ASIK
BIN MUSHI. We as a group KESAVAN , RISHEN and MOHAMED NAZREEN did so much
of hard work to the information in many sources .
-
8/2/2019 Bagd 1013.Docx Management Assingment
4/19
HISTORY
The newly formed word was trademarked and the company was registered in August 1937 as
the "Toyota Motor Company". From September 1947, Toyota's small-sized vehicles were sold
under the name "Toyopet". The first vehicle sold under this name was the Toyopet SA but it also
included vehicles such as the Toyopet SB light truck, Toyopet Stout light truck, Toyopet
Crown and the Toyopet Corona. However, when Toyota eventually entered the American market
in 1957 with the Crown, the name was not well received due to connotations of toys and pets.
The name was soon dropped for the American market but continued in other markets until the
mid 1960s.With over 30 million sold, the Corolla is one of the most popular and best selling cars
in the world.
Toyota received its first Japanese Quality Control Award at the start of the 1980s and began
participating in a wide variety of motorsports. Due to the 1973 oil crisis, consumers in the
lucrative US market began turning to small cars with better fuel economy. American car
manufacturers had considered small economy cars to be an "entry level" product, and their small
vehicles employed a low level of quality in order to keep the price low.
By the early sixties, the US had begun placing stiff import tariffs on certain vehicles.
The Chicken tax of 1964 placed a 25% tax on imported light trucks. In response to the tariff,
Toyota, Nissan Motor Co. and Honda Motor Co. began building plants in the US by the early
eighties.
In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the
Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with General
Motors called NUMMI, the New United Motor Manufacturing, Inc , operating an automobile-
manufacturing plant in Fremont, California. The factory was an old General Motors plant that
had been closed for two years. Toyota then started to establish new brands at the end of the1980s, with the launch of their luxury division Lexus in 1989.
In the 1990s, Toyota began to branch out from producing mostly compact cars by adding many
larger and more luxurious vehicles to its lineup, including a full-sized pickup, the T100 (and later
the Tundra); several lines of SUVs; a sport version of the Camry, known as the Camry Solara;
-
8/2/2019 Bagd 1013.Docx Management Assingment
5/19
and the Scion brand, a group of several affordable, yet sporty, automobiles targeted specifically
to young adults. Toyota also began production of the world's best-selling hybrid car, the Prius, in
1997.
With a major presence in Europe, due to the success of Toyota Team Europe, the corporationdecided to set up TMME, Toyota Motor Europe Marketing & Engineering, to help market
vehicles in the continent. Two years later, Toyota set up a base in the United Kingdom, TMUK,
as the company's cars had become very popular among British drivers. Bases
in Indiana, Virginia and Tianjin were also set up. In 1999, the company decided to list itself on
the New York and London Stock Exchanges.
In 2001, Toyota's Toyo Trust and Banking merged with two other banks to form UFJ Bank,
which was accused of corruption by the Japan's government for making bad loans to
alleged Yakuza crime syndicates with executives accused of blocking Financial Service Agency
inspections. The UFJ was listed among Fortune Magazine's largest money-losing corporations in
the world, with Toyota's chairman serving as a director. At the time, the UFJ was one of the
largest shareholders of Toyota. As a result of Japan's banking crisis, UFJ merged with the Bank
of Tokyo-Mitsubishi to become the Mitsubishi UFJ Financial Group.
In 2002, Toyota managed to enter a Formula One works team and establish joint ventures with
French motoring companies Citroen and Peugeot a year after Toyota started producing cars in
France.
Toyota ranked eighth on Forbes 2000 list of the world's leading companies for the year 2005but
slid to 55 for 2011. The Company was number one in global automobile sales for the first quarter
of 2008.
On December 7, 2004, a US press release was issued stating that Toyota would be offering Sirius
Satellite Radios. However, as late as January 27, 2007, Sirius Satellite Radio and XM Satellite
radio kits were not available for Toyota factory radios. While the press release enumerated ninemodels, only limited availability existed at the dealer level in the US. As of 2008, all Toyota and
Scion models have either standard or available XM radio kits. Major Lexus dealerships have
been offering satellite radio kits for Lexus vehicles since 2005, in addition to factory-equipped
satellite radio models.
http://en.wikipedia.org/wiki/XMhttp://en.wikipedia.org/wiki/XM -
8/2/2019 Bagd 1013.Docx Management Assingment
6/19
In 2007, Toyota released an update of its full size truck, the Tundra, produced in two American
factories, one in Texas and one in Indiana. "Motor Trend" named the Tundra "Truck of the
Year," and the 2007 Toyota Camry "Car of the Year" for 2007. It also began the construction of
two new factories, one to build the RAV4 in Woodstock, Ontario, Canada and the other to build
the Toyota Prius in Blue Springs, Mississippi, USA. This plant was originally intended to build
the Toyota Highlander, but Toyota decided to use the plant in Princeton, Indiana, USA, instead.
The company has also found recent success with its smaller modelsthe Corolla and Yarisas
gasoline prices have risen rapidly in the last few years.
-
8/2/2019 Bagd 1013.Docx Management Assingment
7/19
NATURE OF BUSINESS
Nature of business of Toyota Company:
Assembly
Sole Distributor
Parts & Service facilities for TOYOTA Passenger Car, Commercial Vehicles and FourWheel Drive.
-
8/2/2019 Bagd 1013.Docx Management Assingment
8/19
VISION
Toyota will lead to the way of future of mobility, enriching life around the with the safest and
most responsible ways of moving people. Through our commitment to quality, constant
innovation and respect for the planet, we aim to exceed expectation and be rewarded with asmile. We will meet our challenging goals by engaging the talent and passion of people, who
believe there is always a better way.
MISSION
Toyota seeks to create a most prosperous society though automotive manufacturing. To attract
and attain customers with high valued product and service and the most satisfying ownership
experience.
-
8/2/2019 Bagd 1013.Docx Management Assingment
9/19
COUNTRIES WHERE TOYOTA COMPANY OPERATES
Toyota currently operates in more than 23 countries, including Japan, Poland, south Africa,
Russia, Australia, Canada, Indonesia, turkey, brazil, France, the united state, the united kingdom
and most recently Pakistan, Mexico, India, Malaysia, china, Thailand, Vietnam, Philippines,
Venezuela, Czech republic and Argentina. Toyota company are also satisfying market demand in
more than 140 counties worldwide.
-
8/2/2019 Bagd 1013.Docx Management Assingment
10/19
COMPANY STATEGY
Toyota's management philosophy has evolved from the company's origins and has been reflected
in the terms "Lean Manufacturing" and Just In Time Production, which it was instrumental indeveloping Toyota's managerial values and business methods are known collectively as the
Toyota Way.
In April 2001 Toyota adopted the "Toyota Way 2001," an expression of values and conduct
guidelines that all Toyota employees should embrace. Under the two headings of Respect for
People and Continuous Improvement, Toyota summarizes its values and conduct guidelines with
the following five principles:
Challenge Kaizen (improvement) Genchi Genbutsu (go and see) Respect TeamworkAccording to external observers, the Toyota Way has four components:
1. Long-term thinking as a basis for management decisions.2. A process for problem-solving.3. Adding value to the organization by developing its people.4. Recognizing that continuously solving root problems drives organizational learning.5. The Toyota Way incorporates the Toyota Production System.
-
8/2/2019 Bagd 1013.Docx Management Assingment
11/19
TOYOTA PRODUCTS AND SERVICES IN USA AND MALAYSIA
Cars & Minivan
Yaris Corolla Matrix Camry Sienna Avalon
Hybrids& EVs
3rd Gen Prius Camry Hybrid Prius v Prius Plug-in Hybrid Highlander Hybrid PRIUS PRIUS c
Crossovers & SUVs
RAV4 FJ Cruiser Venza Highlander 4Runner Sequoia Land Cruiser INNOVA AVANZA Trucks Tacoma Tundra FORTUNER RUSH HILUX
-
8/2/2019 Bagd 1013.Docx Management Assingment
12/19
VAN
HIACE
The Toyota Certified Used Vehicles Advantage
12-month/12,000-mile Comprehensive Warranty1 7-year/100,000-mile Limited Powertrain Warranty2 1-year of Roadside Assistance3 160-Point Quality Assurance Inspection CARFAX Vehicle History Report4 Certified customers are eligible for standard new car financing rates5
That's why we're including a complimentary worry-free maintenance plan and roadside
assistance with the purchase or lease of every new Toyota. For 2 years or 25,000 miles,
whichever comes first, you and your new vehicle will be covered. It's complimentary peace of
mind, and we're the first full-line brand to offer anything like it.
Maintenance
Toyota-trained technicians will help you fulfill maintenance obligations and help improve your
Toyota's overall value, while keeping a complete history of maintenance visits. Toyota will also
deliver timely reminders before your scheduled maintenance.
Toyota Care Scheduled Factory Maintenance Covers: Engine oil and filter Tire rotation Multi-point inspection
http://www.toyotacertified.com/disclaimers/comprehensive.htmlhttp://www.toyotacertified.com/disclaimers/comprehensive.htmlhttp://www.toyotacertified.com/disclaimers/comprehensive.htmlhttp://www.toyotacertified.com/disclaimers/warranty.htmlhttp://www.toyotacertified.com/disclaimers/warranty.htmlhttp://www.toyotacertified.com/disclaimers/roadside.htmlhttp://www.toyotacertified.com/disclaimers/roadside.htmlhttp://www.toyotacertified.com/disclaimers/carfax.htmlhttp://www.toyotacertified.com/disclaimers/carfax.htmlhttp://www.toyotacertified.com/disclaimers/financing.htmlhttp://www.toyotacertified.com/disclaimers/financing.htmlhttp://www.toyotacertified.com/disclaimers/financing.htmlhttp://www.toyotacertified.com/disclaimers/financing.htmlhttp://www.toyotacertified.com/disclaimers/carfax.htmlhttp://www.toyotacertified.com/disclaimers/roadside.htmlhttp://www.toyotacertified.com/disclaimers/warranty.htmlhttp://www.toyotacertified.com/disclaimers/comprehensive.html -
8/2/2019 Bagd 1013.Docx Management Assingment
13/19
24-Hr. Roadside Assistance
Toyota Care features 24-hr. roadside assistance for those days when you need a tirechanged, or to have a door unlocked.
24-Hr. Roadside Assistance Covers: Lockout protection Flat tire changes Jump starts Fluid delivery Towing for the unexpected
-
8/2/2019 Bagd 1013.Docx Management Assingment
14/19
PRODUCT AND SERVICES OFFERED IN USA AND MALAYSIA
OFFERED ARE SIMILAR.
The Product and services offered in USA and Malaysia is similar where they have same
types of products and services. Such as type or model of vehicles provided in both
country is almost similar. Even the services provided by both countries such as customer
service, maintenance, 24 hours road side assistance and even the warranty offered by
Toyota in both countries.
THE REASON PRODUCT AND SERVICES OFFERED IN USA AND
MALAYSIA ARE SIMILAR.
The reason Product and services offered in USA and Malaysia are similar because they
maintain the quality of the product and services provided in both countries are similar.
These also maintain the standard of global marketing company. It also prevent the
customer from making complain about the differences between both the countries.
-
8/2/2019 Bagd 1013.Docx Management Assingment
15/19
VISIONARY MANAGEMENT
Toyota has employed a tree metaphor in expressing the Toyota Global Vision.
Roots: Shared values
Roots of the tree are shared values. Those are the same basic values that people at Toyota have
expressed over the years as the Toyoda Precepts, as the Toyota Guiding Principles, and as The
Toyota Way. They are the spirit of conscientious manufacturing.
Fruit: Making great cars and contributing to host communities
Fruit yielded by the tree symbolize Toyota's progress in creating ever-better vehicles and
contributing to economic and social vitality in Toyota's host communities. That progress will
earn a welcome place for Toyota in communities around the world.
Trunk: Solid business
Business vitality is the trunk that supports Toyota's activities toward creating products that will
win customer smiles. In Toyota's tree metaphor, solid business is the trunk of the tree. Through
that trunk flows the nutrition for supple limbs, branches and leaves and for bounteous fruit.
-
8/2/2019 Bagd 1013.Docx Management Assingment
16/19
TOYOTA AS A GLOBAL CORPORATION COMPANY
A multi global corporation is a corporation that explores and capitalizes on building a customer
base and investment strategy in every market possible. Global corporations leverage a network of
entities in these markets to work toward maximizing profitability.
Global corporations sell the same core product or service in every market they penetrate.
Toyotas adds or remove some accessories according to country, but the core service is the same
in all market. Distribution methods set global corporations apart from the rest of the business
world. Corporations have learned to adapt to cultural difference, different governing bodies, and
the different ways people live around the world to maximize the impact of their business and
manage them through tightly networks.
-
8/2/2019 Bagd 1013.Docx Management Assingment
17/19
WHY IS IT IMPORTANT FOR A COMPANY TO GO GLOBAL
In my opinion why is t important for a company to go global is:
Access to additional markets - The main advantage that makes most companies to spread wings
abroad is the admission to additional markets (so further room to grow and dig up sales). Along
with that, a company that sells to numerous countries gets the aptitude to balance risks e.g. if one
country is going slow, you can trade with another country which has a stronger economy.
Financial factor - There are many reasons for going global. The leading one is wealth. A local
market is restricted, and there is only a limited scope to grow. There may be other markets which
require you to be present in other countries, so going global makes perfect sense. The world is a
blend of opportunities and diversity. The latter uphold the former. There should be some golden
policy for going global. One of them may perhaps be 'Do well in the local market first and then
do well globally.
Small local area market - There may be very tiny market in the restricted area depending on
products or service. The Global market is a much larger opportunity. Such a market helps in
offsetting the costs. You are reaching more people and can generate more revenue. There are
some hazards and challenges in going global like additional capital required and risk, along with
challenges in working with diverse cultures, different laws, dissimilar languages, political risks
and so on.
Universal nature of product and services - Entrepreneurs go global, if their products/ services
are moderately universal in nature, i.e. it is competent enough for consumption, cutting across
caste, creed, race, culture, technology etc. This means that the ground of vision for the
entrepreneur is prolonged and he/she faces fresh challenges in the diverse environments of
operation. These challenges are catalytic and energizing forces, enabling the creative juices of
new ideas to flow. If you believe your product/services are good, why not take it to a larger
population? This could be the motto of every global participant.
-
8/2/2019 Bagd 1013.Docx Management Assingment
18/19
WILL MANAGER DECISIONS AND LEADERSHIP STYLE DIFFER IN
DIFFERENT COUNTRIES? EXPLAIN YOUR ANSWER.
Yes, manager decisions and leadership style differ in different countries.
Culture
because every country has their, own culture to follow, for an example in Malaysia
advertisement should be not be sexy or violent as other Europe.
Taste
Different countries have different taste. Example at Indias Mac Donald does not sell beef
burger where Indians wont eat beef. While in Malaysia beef is one favorite meal for Malays.
-
8/2/2019 Bagd 1013.Docx Management Assingment
19/19
REFERENCES
WIKIPEDIA, (2012). Toyota. [online] Available at :http://en.wikipedia.org/wiki/Toyota[Accessed 22 August 2012]
Toyota motor cooperation, (2011). Visionary management. [online] Available at:http://www2.toyota.co.jp/en/news/11/03/0309_1.html[Accessed 22 August 2012]
http://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Toyotahttp://www2.toyota.co.jp/en/news/11/03/0309_1.htmlhttp://www2.toyota.co.jp/en/news/11/03/0309_1.htmlhttp://www2.toyota.co.jp/en/news/11/03/0309_1.htmlhttp://en.wikipedia.org/wiki/Toyota