talks!
Beginner’s Guide to Social Media
Audio is only available by calling this number:Conference Call: 866-740-1260Access Code: 6339392
Sponsored by
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand
• Mute = *6, Unmute = *7
• If you lose your internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Continue the conversation
• Twitter hashtag: #ts-basics• Following the webinar, TechSoup will
host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• This seminar will be available on the TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
• You will receive a link to this presentation, material and links.
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talks!
Beginner’s Guide to Social Media
Facilitator: Kami Griffiths, TechSoup
Presenters: John Haydon, Chris GarrettSponsored by
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Volunteer: Chris Peters, TechSoup
Kami GriffithsTechSoup
John Haydoncorporatedollar.org
Chris Garrettchrisg.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Agenda
• Introductions• Presentation: John & Chris• Audience Q&A• About the Community Forums Event• About TechSoup
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
What is Social Media?
• Web 2.0 is not a Version• Many to Many• User generates content• Conversations
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
NonProfitWorkshop.com
Benefits of Social Media?
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Social media are the tools that empower your fans!
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
What is the best way to get started with social media?
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Remarkable content is key
• Traditional marketing “push” is dead.• You no longer have “control”.• Raving fans will even create their own
blogs, Facebook Groups and campaigns without any direction from you.
• Content now trumps big budgets• Hint: People care way more about the
cause or issue than your non-profit.NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Remarkable Rocket!
• What would it look like if your non-profit was so amazing that people couldn’t stop talking about you?
• What would the community be saying?
• How would it look if you did the opposite of what everyone else was doing?
• What are the edges?NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
What sites should we start with?
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
How much time should we spend?
NonProfitWorkshop.com
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Attract, Retain, Recruit
BLOG
EmailRSSTwitter
ReferralForwards
Re-tweets
SEOSocialLinks
PR
NonProfitWorkshop.com
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Social Media Journey
• Take your audience on a journey
Visitor
Return Visitor
Subscriber
“Converted”
Advocate
NonProfitWorkshop.com
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Content & Writing
What you
know
What readers
want
Blog ThisNonProfitWorkshop.com
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Hub Model
Your Email List
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Social Media “Post-it” note
• Seek to give before seeking to get• Listen before talking• Trust your staff with social media• Trust your fans and your “enemies”• Trust yourself • Learn by doing• Stupid questions rule!
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
More Resources
• wearemedia.org• hildygottlieb.com• nonprofitworkshop.com• socialactions.com
NonProfitWorkshop.com
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talks!
Questions?Submit your questions using the chat box.
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion…
• Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center
– Request donated software, hardware, and online services
– Join our community forums to learn from your colleagues
– Browse upcoming events and conferences
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
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talks!
Thank you! For more information contact:
Kami Griffiths [email protected] 415-633-9392 www.techsoup.org
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