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Search Engine Search Engine Optimization (SEO)Optimization (SEO)
Presentation by
Celina Jonesi
SEO Company in India- KG Tech
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SEO SEO Iterative processDynamic environmentArtScience
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What is Search Engine What is Search Engine Optimization?Optimization?
SEO is short for search engine optimisation. As the term implies, Seo india is all about optimizing a website to gain maximum visibility within the search engine results.
SEO takes time and effort. Do not be fooled by e-mails turning up unannounced in your inbox, promising instant SEO results.
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Variation in Approaches Variation in Approaches White HatAbide by terms and conditions set forth
by search enginesBlack HatBreaches search engine terms and
conditionsMay provide short-term gainsYou run the risk of being penalized by
search engines
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Defining Success Defining Success (Context)(Context)Search-Friendly (SEO)
◦ High ranking ◦ Terms and conditions set by
search engines (Google, Yahoo, MSN Search)
User-Friendly ◦ Site must satisfy the needs of
visitors
Persuasive ◦ Profitable for site owner
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SEOSEO
Once you have realised the need for decent SEO on your website you should approach the issue seriously. We see many clients who have dabbled with SEO, maybe using information they have gleamed from YouTube and other sources but the trouble is a lot of information on YouTube is either completely wrong or out of date and some of the advice can actually harm the position of your website within the search engines .
Increasingly people use Google to search for products or services rather than traditional sources such as Yellow Pages local seo. I cannot even remember the last time I looked at Yellow Pages. So if you want to get more customers the obvious way to do it is by getting your website found easily in Google.
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Search Engine OperationsSearch Engine Operations
1. Gather Content ◦ Crawler or spider moves
recursively downloading content
2. Builds sophisticate index3. Individual web searches run
against index◦ Results are retrieved and ordered
PageRank & Relevance
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SEO OptimizationSEO Optimization
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SEO Optimization SEO Optimization CategoriesCategoriesKeywords
◦Keyword selection and keyword-rich text
Crawler◦A crawler-friendly site navigation
schemeLinks
◦Link popularity
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Crawler-friendlyCrawler-friendly
Engine spiders are primitive beings ◦choose simplicity over complexity
Goal◦All your web pages seen by crawlers ◦Google: enter in searchbox
“allinurl:utexas.edu”
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PROCESS: Search Engine Optimization
Off Page small business seo are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website
On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text.
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Suggestions to be Crawler Suggestions to be Crawler FriendlyFriendlyTraditional <a href> tag Keywords in subfolder namesMinimize quantity of subfoldersCross link relevant terms and
phrases within the siteMultiple paths to pages to
eliminate orphans
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Avoid or Minimize: May Avoid or Minimize: May Negatively Impact CrawlerNegatively Impact CrawlerFlash (slow to load and difficult to
navigate)FramesJava navigationSession ID to track visitors exact same Title tags on every
pageset to require a cookie when a
visitor gets to the page13
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Link Development Link Development Inbound Links Impact Inbound Links Impact PageRankPageRankPageRank (Popularity, importance)Number and quality of links
pointing to a websiteMeasure of usefulness of site
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Link Development Link Development TradeoffsTradeoffsAdvantage
◦it is dynamic, cumulative, and difficult to imitate
Disadvantage◦takes time (vs. advertising)
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Link Development Link Development Approaches (White Hat)Approaches (White Hat)Quality content to start withCultivate quality link (not quantity)Begin with web directoriesHarness online publicityUse Blogs and forums wiselyInvestigate competitors
◦ Understand their strategy◦ Online publicity, blogs and forums◦ See inbound links ("link:domain.com" in
Google, "linkdomain:domain.com" in Yahoo)
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Search Engine Term and Search Engine Term and ConditionsConditionsGoogleYahooMSN Search
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SEO Company in India- KG TechSEO Company in India- KG Tech
KG Tech(the registered SEO company in India), which started as a freelancing services to help retailers sell products online in 2008, has grown into a complete digital branding services providing solutions on SEO, SEM, SMO & related business requirements. It was not a plan, but consistent growth of search engines and social medias, launch of new marketing platforms every year or two, shift of customer base to online and growing demands of businesses to create a reputable brand online has all brought us to where we are today, ofcourse with our efforts and the trust that our customers have on us. We are extremely client-friendly company working on customized solutions for every project. For More Information visit: SEO Company in India call us: +917845920090 , +914424350693
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QUESTIONS