Transcript
Needs & Wants are Affected by
Income, job, age
Where you live (developed vs. 3rd world country; climate)
Status, values, goals
Exposure to media
Faith, customs, habits
Trends, changes in family lifestyle
Needs and wants differ from person to person
Employment is considered a need for many
A car, computer and TV are considered needs for many
Past wants become future needs
His ideas and theories about human psychology are heavily applied in the world of business today
Developed a “hierarchy of needs” that we still study today