Download - Beacon presentation final 2016
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BEACONSHOW THEY WORK
A GRAPHICAL DEMONSTRATION OF
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WHAT ARE BEACONS?A beacon, powered by a small battery, emits a BLE signal that can be received and interpreted by an app installed on a smartphone. When a customer comes within range of a beacon (up to 50 meters) their mobile device automatically receives and interprets the signal, whether or not the targeted app is installed on their phone.
The user will be able to receive:
-Unique ID number for video, audio, PDF or image-URL link to landing page of campaign or product-Telemetrics based on sensors
API Plugin to work with your existing app
Configured with your own branded app
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BENEFITS OF BEACONS
Create interactive campaigns
Engage with customers in-store
Gather heat maps of consumer movement
Attract new customers as they walk by your store
Automatically welcome customers as they enter
Connect with your customer at vital points of the purchase process
Provide relevant product info on demand
Navigate venue with interactive map
Integrate with your existing mobile app to broadcast URL’s, video, images or audio files
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RETAILHOW BEACONS BENEFIT RETAIL
BEACONS FOR
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Beacons deliver contextual experiences that drive usage, increases dwell time, retention, and new ad revenue.
It delivers timely, actionable contentto users when they're in-store,driving daily active usage and loyalty.
Mobile users = Big spendersGoogle says in-store smartphone
users spend
25-50%more than non-users.
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Deliver valuable content to shoppers in-store and save them time, money and increase conversions.
• Contextual messages and promotions• Loyalty or impulse driven offers• Shopping Lists Reminders, Recipes and More
Earn incremental revenues from selling beacon ad space in-store.
19xBeacons can increaseinteractions withadvertisedproducts by
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Get rich insights into shopper behaviour:
• Visits by region or store•Heat mapping•Other valuable information and analytics
through opt-in Facebook registration
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Indoor Navigation
• No Cellular signal required
• Routes via Bluetooth Beacons
• Multi level routing
• High accuracy
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BRANDSHOW BEACONS BENEFIT BRANDS
BEACONS FOR
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30%of shoppers who receiveda “push-ad” from an in-storebeacon used that offer tobuy something
Reach millions of shoppersin-store when it matters most.
Deliver full page interactiveengagements in-store, whileconsumers use their favouriteshopping apps.
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30%of shoppers who receiveda “push-ad” from an in-storebeacon used that offer tobuy something
As the fastest growing marketing trend in history, the benefits of beacon-enabled apps has become imperative to implement a successful Mobile Marketing Strategy.
Automatically link with existing loyalty program and deliver full page interactive engagements in-store, while consumers interact with their favourite shopping brands.
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EVENTSHOW BEACONS BENEFIT EVENTS & EXHIBITIONS
BEACONS FOR
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Watch Video of Beacons for Conferences
Wouldn’t you just love to engage with the right customer, at the right time?
Get to view back-stage interviews or exclusive video content from your favourite artist performing on the night, then ten minutes before the performance, you get reminded to get yourself another drink and hit the dance floor.
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Why TraDigital?
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Go-To-Market
Models• Standard TraDigital Application
• White Label option – Get your own Branded app
• API Plugin - Will work with your existing application
• Video production & graphic design services
• Landing page design & development
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Industry Statistics
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Percent of US Retail locations with Beacons(Top 100 retailers)
With Beacons
2014 2015 2016
8%
92% 68%
32%
15%
85%
Reference: Business Insider
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Mobile commerce initiatives to improve thecustomer experience in stores
Have today
28% 62%Use mobile marketing
16% 63%Correct real-time data from POS
Identify customers walking in store 3% 72%
Plan to in 5 years
Reference: Business Insider
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Pricing
Option 1 Option 2 Option 3
5 Beacons
R2650pm
R3000setup cost
12 Beacons
R4000pm
R6500setup cost
25 Beacons
R7900pm
R12000setup cost
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CONTACT DETAILS
Brent Jacobs060 895 [email protected]
Dominique Jacobs141 6887 1840dominique@tradigitalmarketing.co.zawww.tradigitalmarketing.co.za