The Unexpected Benefits of Content Curationvia Beth Kanter & Will Coley Photo by Kevharb

Beth Kanter: Master Trainer, Author, and Blogger

Will Coley

Master Curators

Noland Hoshino: Bcause Media Femi Oke: Upworthy

Sarah Stanley: Cancer CommonsJan Gordon: Curatti

Guillaume Decugis: Scoop.it Axel Caballero: Cuéntame

Who Does Content Curation?

AGENDA

OUTCOMES

• Interactive, Hands On Exercises

• Video Documentary Incorporated

• #13NTCcur8

Leave the room inspired to curate!

1. Primer: What/Why

2. Best Practices/Tips

3. Tools

4. Q/A - Reflection

Agenda

Burning Questions

What do you already know about content curation?What would you like to leave the room knowing or to be able to?

Basic Primer:WHAT IS CONTENT CURATION?

Meet the Curators

Content curation is the organizing, filtering and “making sense of” information on the web and

sharing the very best with your network.

What the heck does a content curator do?

They don’t just share or collect links

The Content Curator is a Sommelier . . .

What is the value of content curation?

Meet the Curators

Costco!

“One ketchup, one bottle, one choice.”

The Base of your Integrated Content Strategy!

CurationCreativity

Coordination

Tweets,Facebook

Blog, Web Site, Email Newsletter, YouTube, Photos,

Webinars,E-books

Share Pair

What struck you about content curation?How might you use it in your organization?

Meet the Nonprofits

Content Creation and Curation

http://www.bethkanter.org/freeebooks/

GoalsAudienceTesting/MeasuringOptimizingRepurposing

Creating and Curating

CrossoverLong Form

Short Form

Exercise: Find A Partner

Goal

Audience

TopicsFormat

Sources

What are the best practices of content curation?

Content Curation: The Technique

Framework: Harold JarcheNetworked Learning Is Working Smarter

Seek

Sense

Share

Seek

• Define objective, audience, and topics• Organize sources • Use discovery tools• Scan more than you capture• Don’t share unless it adds great value• Discipline

Sense

• Product: Blog post, report, memo, presentation

• Annotate, Archive, Apply• Add values to your

nonprofit

Share

• Feed your network a steady diet of good stuff

• Comment on other people’s stuff

• Collaborative sense-making

Learn from Observing the Master Curators

http://masternewmedia.org

Tools

From the Experts

Tweets links related to organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions.

The Universe Content Curation Tools

http://bit.ly/curation-tools-Robin-Good

The Best Free and Easy To Use Tools

http://netmediablog.com/top-10-tools-for-content-curation

Interactive Exercise: Curate the Curator

1. Find a partner and laptop

2. Review Link in the Scoop.It

3. Create a curated list of your own of 3 resources on list.ly

4. Retitle, order, and annotate

5. Tweet your list.ly with the hashtag #13NTCcur8

http://www.scoop.it/t/content-and-curation-for-nonprofits

Questions? Discussion?

One Minute of Silence: What is one idea that you can put into practice next week?

Thank You!

• Blog: bethkanter.org• Order New Book: amzn.to/measure-networknp • Twitter: @kanter• Facebook: facebook.com/beth.kanter.blog• Subscribe to my public updates: facebook.com/beth.kanter• Scoop.It: scoop.it/u/beth-kanter• Pinterest: pinterest.com/kanter

Will Coley

• Blog at aquifermedia.com • Audio soundcloud.com/willcoley• Twitter @willcoley• Pinterest pinterest.com/willcoley• Tumblr citizens4immigrants.tumblr.com