Download - Bestselling Author Sales Leadership Expert Founder & President – @LisaEarleMcLeod Lisa Earle McLeod
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• Bestselling Author• Sales Leadership Expert • Founder & President
– @LisaEarleMcLeod
Lisa Earle McLeod
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Connection &
Meaning
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SALESPEOPLE WHO STRIVE TO MAKE A DIFFERENCE TO THEIR CUSTOMERS OUTSELL SALESPEOPLE WHO ARE PRIMARILY FOCUSED ON ON SALES TARGETS AND MONEY.
Purpose drives sales
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Purpose Drives Growth
Jim Stengel -- Grow: How Ideals Power Growth at the World’s Greatest Companies
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How do you make a difference?
How are you different than your competitors?
And on your best day, what do you love about your job?
Your NSP
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NSP Examples• We make transportation safer, faster, and more reliable.
(Graham-White Manufacturing)
• We enable healing. (Given Imaging)
• We care about delivering amazing travel experiences. (Flight Center)
• We turn messages into meaningful relationships. (Hootsuite)
• We do now what patients need next . (Roche)
• We unclog the wheels of justice. (Orange County Superior Court)
• We enable global success. (Aperian Global)
• We bring health and hope into the lives of patients. (Sunovion)
• We help leaders drive revenue and do work that makes them proud. (McLeod & More, Inc.)
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I spy some purpose.
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How do you make a difference?
How are you different than your competitors?
And on your best day, what do you love about your job?
Your NSP
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What happened?
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www.McLeodandMore.com
We help leaders drive revenue and do work that makes them proud
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How do you make a difference?
How are you different than your competitors?
And on your best day, what do you love about your job?
Your Backstory
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Your Brain On Fear
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Your Inner Dialogue
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Profit
People
Products
Process
Promotion
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Profit
People
Products
Process
Promotion
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Profit
People
Products
Process
Promotion
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Profit
People
Products
Process
Promotion
NSP ?
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Leverage
• Leadership Narrative • Staff Interactions• Constituent/Member
Experience.
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