Bettor Communications
Mobile Marketing Digital Media Solutions
for iGaming Operators
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
www.bettorcommunications.com
Bettor Communicationswww.bettorcommunications.com
• Leading iGaming Digital Media Agency
• Experienced Management Team
• Exclusive Global Media Partner Network
• Delivering Profitable Digital Media
• Measurable Results and ROI
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
iGaming Digital Media Serviceswww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Buying
Implementation
Reporting
Optimisation
Planning
iGaming Digital Media Solutionswww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
DigitalMedia
ManagementServices
Ad Networks
Affiliate Marketing
Display Advertising
Email Marketing
Lead Generation
Mobile Marketing
Search Marketing
Social Media
Technology
Television
iGaming Advertising Networkswww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Targeting Gamblers By...
Behaviour Location
Demographic Season
Content
Keyword URL
Retargeting
iGaming Affiliate Marketingwww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
iGaming Affiliate Networks Affiliate Recruitment Affiliate Reporting
Affiliate Programme OutsourcingiGaming Affiliate Software
iGaming Display Advertisingwww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Targeting Gamblers By...
Behaviour Publisher
Geo Targeting
Income
Contextual Promotion Age
Retargeting
iGaming Email Marketingwww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Creative Strategy Behavioural Email Email Technology
iGaming Lead GenerationiGaming Data Brokers
iGaming Lead Generationwww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Display Email Retargeting
Cost Per Registration Cost Per Lead
Telemarketing
iGaming Mobile Marketingwww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Targeting Gamblers By...
Timing Mobile App
Operating System
Mobile Device
Contextual Location
Demographic
Mobile Email Mobile Network
Behaviour
iGaming Search Marketingwww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Pay Per Click
News Content
Link Building
iGaming Social Mediawww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Pay Per Click
Brand Monitoring
Blogging Video Content
Applications
iGaming Technologywww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Behavioural Email Technology
iGaming Affiliate Software iGaming CRM Marketing
Online Payment Solutions
White Label Solutions
iGaming Television Mediawww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
TV Advertising TV Sponsorship
Programme DistributionCreative Production
Media Partnerships
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Target Market Population GDP Per Capita Currency Languages
Belgium 11,007,020 $45,367 EUR Dutch, French, German
Cyprus 838,897 $28,237 EUR Greek, Turkish
Denmark 5,671,050 $60,961 DKK Danish, German, English
Germany 81,799,600 $44,555 EUR German
Italy 60,681,514 $37,046 EUR Italian
Poland 38,501,000 $13,967 PLN Polish, German, English
Romania 19,042,346 $8,666 RON Romanian
UK 62,262,000 $35,646 GBP English
Client X
Target Market Summary
Mobile Network by Target MarketTop Mobile Network Operators
Belgium 1. Proximus (Belgacom) 2. Mobistar (France Telecom / Telindus) 3. BASE (KPN)Subscribers 4,820,000 3,860,000 3,490,000Technology GSM, EDGE, UMTS, HSDPA GSM, EDGE, UMTS, HSDPA GSM, EDGE, UMTS, HSDPA
Cyprus1. Cyta Mobile-Vodafone (Cyprus
Telecoms) 2. MTN (MTN Group) 3. PrimeTel Mobile (PrimeTel Plc)Subscribers 850,000 250,000 N/ATechnology GSM, GPRS, EDGE, UMTS, HSDPA GSM, UMTS a
Denmark 1. TDC (TDC) 2. Telenor (Telenor) 3. Telia (Telia Sonera)Subscribers 4,475,000 2,038,000 1,449,000Technology GSM, UMTS GSM, UMTS GSM, UMTS
Germany 1. Vodafone (Vodafone) 2. Telekom (Deutsch Telekom) 3. E-PlusSubscribers 37,625,000 35,403,000 22,717,000
TechnologyGSM, GPRS, EDGE, UMTS, HSDPA, HSUPA,
HSPA+, LTEGSM, GPRS, EDGE, UMTS, HSDPA, HSUPA,
HSPA+, DC-HSPA+ LTEGSM, GPRS, EDGE, UMTS, HSDPA,
HSUPA, HSPA+, LTE
Italy1. TIM (Telecom Italita, Telfonica 25% 2. Vodafone (Vodafone 77%, Verizon 23%)
3. Wind (Vimplecom 80%, Orascom Telecom 20%)
Subscribers 30,400,000 23,075,000 17,900,000Technology GSM, GPRS, EDGE, UMTS, HSDPA GSM, GPRS, UMTS, HSDPA GSM, GPRS, EDGE, UMTS, HSDPA
Poland1. Orange (TPSA, France Telecom 50%)
2. Plus (Polkomtel, Spartan Capital Holdings) 3. T-Mobile (Deutsche Telecom)
Subscribers 14,009,000 13,709,000 13,276,000
TechnologyGSM, GPRS, EDGE, UMTS, HSPA, CDMA,
NMT 450GSM, GPRS, EDGE, UMTS, HSPA, HSPA+,
LTE CDMA GSM, GPRS, EDGE, UMTS, HSPA, HSPA+
Romania 1. Orange (France Telecom) 2. Vodafone (Vodafone) 3. Cosmote (OTE, Romtelecom)Subscribers 10,400,000 7,600,000 6,500,000
TechnologyGSM, GPRS, EDGE, UMTS, HSDPA, HSUPA,
HSPA+ GSM, GPRS, EDGE, UMTS, HSDPA, HSPA+CDMA2000, EVDO, GSM, GPRS, EDGE,
UMTS, HSDPA, HSPA+
United Kingdom1. Everything Everywhere (France &
Deutsche Telecom 50/50) 2. O2 (Telefonica)Subscribers 27,600,000 22,200,000 19,300,000
TechnologyGSM, GPRS, EDGE, UMTS, HSDPA, HSPA+,
WiFi UMA GSM, GPRS, EDGE, UMTS, HSDPA, HSPA+GSM, GPRS, EDGE, UMTS, HSDPA,
HSPA+
UK Germany ItalyShare of Mobile Media Users 56.60% 40.00% 43.60%Share of Smarthphone Users 51.90% 37% 43.90%Smartphone Installed Audience 25.4m 21.3m 21.1mSmartphone Sales Exceed Feature Phones May-10 Jan-11 Jun-11
By Mobile Handset
Nokia 24.4% Nokia 29.1% Nokia 43.8%Samsung 19.9% Samsung 24.3% Samsung 24.2%
Apple 13.0% Sony Eric. 13.5% LG 7.2%
By Smart Phone
Apple 26.4% Nokia 25.1% Nokia 51.7%HTC 18.5% Apple 22.2% Apple 15.9%RIM 18.3% Samsung 20.2% Samsung 14.1%
Smarthphone Market Share by OS
Symbian 29.6% Symbian 46.4% Symbian 67.1%IOS 27.4% IOS 20.7% IOS 12.9%
Android 18.6% Microsoft 12.5% Microsoft 10.0%RIM 17.1% Android 11.6% RIM 5.2%
Microsoft 4.9% RIM 4.8% Android 4.1%OS Share of Device Traffic - Tablet 1. IOS 90.4% 2. Android 9.1% 3. RIM 0.5%OS Share of Device Traffic - Mobile 1. Android 47.4% 2. IOS 37.7% 3. RIM 6.5% 4. Other 8.4%
Top Acquired Phones in EU Big Five1. Apple iPhone 4 2. Apple iPhone 3GS 3. Samsung Galaxy Ace S5830 4. Samsung - Galaxy S II 5. Apple
iPhone 4S
Top Operating Systems in EU Big Five1. Android 31.2% 2. Symbian 29.9% 3. IOS 20.7% 4. RIM 9.4% 5. Microsoft 5.2% 6. Other 3.4% 7. Palm
0.2%* Data Source was comScore 2012 Mobile Future in Focus
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Mobile Devices and OS’
by Target Market
Proposed Media Plan
Mobile Media Networks
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Media Targeting Offer UK Germany Italy Denmark Poland Belgium Romania Cyprus CPA*Players
Monthly*Monthly Delivery
Capacity*
1. Display2. Text
Links 3. Rich
Media
1. Network2. Device 3. Vertical4. Gender5. Age,6. Location7. Interests,8. Behaviour9. Day Part
CPC £0.05 £0.06 £0.07 £0.03 £0.06 £0.03 £0.03 £0.03 £80 150 £12,000
CPC £0.08 £0.08 £0.08 £0.07 £0.08 £0.07 £0.07 £0.07 £80 150 £12,000
CPC £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £80 150 £12,000
CPC £0.10 £0.10 £0.10 £0.10 £0.10 £0.10 £0.10 £0.10 £80 150 £12,000
CPC £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £80 50 £4,000
CPC £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £80 400 £32,000
CPC £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £80 250 £20,000
CPC £0.60 £0.60 £0.60 £0.60 £0.60 £0.60 £0.60 £0.60 £80 200 £16,000
CPC £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £80 100 £8,000
CPR £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £80 100 £8,000
Proposed Media Plan
Mobile Media Publishers
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Media Targeting Offer € Germany Italy DenmarkPolandBelgiumRomaniaCyprus CPA*
Players Monthly
*Monthly Budget*
Mobile Gambler Data Owners
1. Mobile Number Ownership
1. Age2. Gender3. Lifestyle4. Interest5. Location
CPM £0.10 N/A N/A N/A N/A N/A N/A N/A £80 100 £8,000
1. Mobile SMS Rental CPM £0.12 N/A N/A N/A N/A N/A N/A N/A £80 100 £8,000
Mobile Application Publishers
1. Display2. Text Links
1. Location2. iGaming
Content
CPD £0.60 £0.25 £0.35 £0.25 £0.25 £0.25 £0.25 £0.25 £60 200 £12,000
CPD £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £60 200 £12,000
Proposed Media Plan
Mobile Media Owners
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Description Media Targeting Offer UK Germany Italy Denmark Poland Belgium Romania Cyprus CPA*Players
Monthly*Monthly Budget*
Mobile ad networks with established iGaming clients
Network
Age, Gender, Lifestyle Interest,Location
CPC £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30
£ 80.00 250 £20,000
In-app advertising CPC £ 0.45 £ 0.45 £ 0.45 £ 0.45 £ 0.45 £ 0.45 £ 0.45 £ 0.45
£ 80.00 125 £10,000
Network CPC £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25
£ 80.00 125 £10,000
Network CPC £ 0.50 £ 0.50 £ 0.50 £ 0.50 £ 0.50 £ 0.50 £ 0.50 £ 0.50
£ 80.00 125 £10,000
Network CPC £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25
£ 80.00 63 £5,000
Network CPC £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30
£ 80.00 100 £8,000
Network CPC £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25
£ 80.00 100 £8,000
Adult network CPC £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25
£ 80.00 125 £10,000
Network CPC £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25
£ 80.00 125 £10,000
iGaming Client Experiencewww.bettorcommunications.com
Telephone UK: +44 1908 511 579 Email: [email protected] Web: www.bettorcommunications.com
Contact Uswww.bettorcommunications.com
Please feel very welcome to Contact Us and discuss business cooperation on:
Telephone UK: +441908511579
Skype: bettorcommunications
Email: [email protected]
Web: www.bettorcommunications.com
Social Media:
Thank You for your time and interest in working with Bettor Communications