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• Established in 1868- part of MacDermid Inc. since 2005
• Producer of coated films and chemicals
• Proprietary technology for specific applications
• Sales $100m across 85 countries
• 340 employees globally
• World leader in tightly defined global niches- printing, electronics, diagnostics, telecom, display,
automotive & appliance markets
• Expert evangeliser for screen printing and FIM
• Aggressive NPD Processes - 10% workforce is R&D/Tech Support
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MacDermid’s Industrial and Autotype divisions fuse ideas to developthe latest coatings and films for styling and design applications…
• FIM Films in Piano Black, Colours and Textures
• Metallic finishes in Chrome, Satin and Lacquers
for illustration only
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Chemical & Abrasion Resistance
Form
abili
ty
PCGraphic
films
Autoflex™HF PE
Autoflex™AF
Autoflex™XF
Aquatex
Selective texture
Hard coat
Base Film
Ink
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• Early adoptions from Ford/Visteon in mid and late 1990s- HVAC bezels- some very large (Taurus “Football”)
• Driven by pioneering processors:- McGavigans in UK- Serigraph, Northern Engraving,
Kaumagraph/ADS in US- Films were usually Bayfol from BMS
• Textured film (gave good registration)• PC blend with polyester improved chemical resistance
- BUT limitations restricted growth• tendency to become very blue on forming• gloss surfaces became badly scratched
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• Early use in button caps 2000/2001- Lancia Delta- BackStickers - now Schuster- Autotype AutoForm film- Very limited formability but early example of piano black by FIM
• Mercedes S Class 2005- Breakthrough adoption- Foliotec/KH- Autoflex® XtraForm™ fully formable hardcoated film- First major piano black FIM application
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• Adoptions from– Ford– Fiat– VAG– GM
• XtraForm™ the material of choice– Integration of lenses– Complex backlighting– Secret ‘til lit– Integrated switches– Blacker black available
• Mainstream technology
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• OEM’s now have confidence in the process• Competent proven supplier base is ever-growing• Yields and part sizes increasing
However:
• Black panel is not enough• Designers grow tired of the same discussion• What more can the technology offer?
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• Economic combination of texture with gloss- Integration of display lenses with texture bezel- Texture feature lines- Textile effects
• Screen printing enabling technology:- Eco friendly Aquatex®
• New easy print option now sampling• Specifically designed to work with XtraForm™
• Microreplication enabling technology:- New textured hardcoats
• Autotex® S• Low haze AG for display integration
• Excellent clarity with reflection suppression
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• PC film is a mainstay for FIM today- Great film, but with limitations- Flex life
• Not possible to incorporate long life flex switches- Chemical resistance
• Without hardcoat cannot pass automotive standards• Only post cure hardcoats deliver barrier properties
• Require specialist handling
• What alternatives are available?
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• OPET- Very strong- Good indentation hardness- Good clarity- Excellent flex life- Surprisingly formable…
• Enables - switch integration- formable pre-cured hardcoat
HiForm PE - Formable hardcoated OPET
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PMMA
Very hard at 20°C
• Good indentation hardness−Can be brittle to cut
• Very soft at 100°C− Very easy to form
• Excellent clarity• Low birefringence
− for displays
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• Toray Picasus - Non metallic lustre film- Compatible with XtraForm™ coating- Potential for development
• Badges• Chrome replacement
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• MDA have advanced nano-replication capability
– Scalable to huge volume– Motheye AR structures– High cost of origination limiting– New low cost methods in development– Capable of FIM integration– Displays
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• Capacitive switches– Advanced development (Schuster)
• Antenna integration– Bluetooth– WiFi– Already implemented by FIM in mobile phones– Printed tracks or selective plating
• MacDermid Electronic Solutions
• Inductive charging– No adoption yet (as far as we know)– Phone/SatNav charging with no cables?– Magnetic location?
• MDA working on transparent conductive films
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• No working soft touch films for interior… Yet
• Chemical resistance barrier of these coatings is poor
• Soft touch on OPET could be the answer
• MDA have a film now at commercial launch– Need to work on ink compatibility to fully meet automotive thermal soak
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• XtraForm™ already very durable to UV- Capable of further development
• Exterior grade– B and C pillars– Door kick strips
• backlighting– Badges
• backlighting!
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• Designers need to be inspired by the possibilities
• Imagine new application areas:– Door spears
• Almost no penetration by FIM today• But what if we can integrate functionality?
– Mood lighting– Switching
» locks, windows, audio controls, interior lights» proximity sensors
– Radio antennae
• 15 years ago the FIM light bulb turned on for me– Let’s make the same thing happen for designers!
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