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Bibliographic Instruction 2.0
Using New Technologies to Market Your Library’s Resources and Services to Freshman Students
Fiona GradyAssistant Instruction Librarian
Stony Brook UniversityApril 17, 2009
This Presentation Covers
What is Web 2.0 & Why Use It? Characteristics of Freshmen/Millenials Old School Outreach
Personal Librarians Laptop Loan Program
A Brief Overview of Web 2.0 Tools
Thoughts on Instruction Questions/Success Sharing
Social Networking Sites Social Bookmarking/Tagging Using Videos & Photos Virtual Reference LibX Zotero Next-Generation Library Catalogs
Course Management Systems Web Conferencing Clickers
Web 2.0"Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.
(“Web 2.0”, 2009)
Why Use Web 2.0?
It’s all about discovery and sharing resources
It’s about exposure and connecting to users
It’s about interaction and allows for a dialog between users and librarians
It’s about participation, trust and allowing users to collaborate with librarians
It’s dynamic & keeps users interested
Characteristics of Freshmen/Millennials
Expect entertainment, engagement and variety in their education
Parallel processors of information rather than linear processors
Prefer to learn through trial and errorPrefer informal instructionAccustomed to peer learningQuickly adapt to unexpected
situationsMartin, J. & Ewing, R.
(2008)
Characteristics of Freshmen/Millennials
Use horizontal skimming or power browsing
Click links extensivelyDon’t spend much time evaluating
for relevancy, accuracy or authorityPoor understanding of their
information needs”Have unsophisticated mental maps
of what the Internet is”(CIBER,
2007)
“Old School” Outreach
Don’t underestimate the importance of a random act of kindness to a new student on campus.
Personal Librarians
• At Yale each incoming freshman is assigned a Personal Librarian (PL)
• Students are initially notified by mail
• Ongoing communication by email
• PL acts as the single point of contact for the library until a major is declared
Personal Librarian
Acts as an ice breaker and reduces library anxiety
Opportunity to introduce library services
Proactive introduction to the library before student arrives on campus
Opportunity for marketing library services to parents
Laptop Loan Program
Available at the following libraries:• Cornell University• LaGuardia Community College• Queens College• Syracuse University• University at Albany• University of North Texas• and many, many more
Laptop Loan Program
Reinforces the idea that the library provides something useful
Gets students into the library Fosters social relationships between
library staff and students Plants familiar faces in library instructions Provides opportunity to “cross-sell” other
library services Funding from IT/student tech fees Students sign agreements and are
responsible for laptops while checked out
Social Networking Sites
• Facebook• MySpace• LinkedIn• Ning
•Twitter•Bebo• Live Journal• and many, many more
“The "social networking site" is the 21st century term for "virtual community," a group of people who use the Internet to communicate with each other about anything and everything.”
(“Social Networking Site”, 2007)
Social Networking Sites
Provide additional ways for students to find the library – go to where your users are
Library pages can be used to market library events and services
Opportunity to highlight collections Librarians can create profiles and provide chat
reference through the site Allows patrons to participate and feel part of the
library community, for example by sharing photos or comments
May make libraries & librarians less intimidating Remember: Inundating fans = SPAM
Create a library pageEncourage students to “fan” the
pageNotify fans of library workshops and
newsLink to the Facebook page from the
library homepage to increase awareness
Add WorldCat CiteMe and other useful applications
Add an RSS reader application to minimize redundancies when updating information
Social Bookmarking/TaggingSites designed to allow users: • To store bookmarks and access them from any computer
• To tag bookmarks non-hierarchially rather than using folders, using folksonomies rather than taxonomies
• To share bookmarks with friends, co-workers or other networks
• To discover new resources by exploring other users’ tags
Social Bookmarking/Tagging Set up an account for the library Use tag bundles for subject areas Allows users to discover library resources
while using del.icio.us Allow users to add their favorite links Use RSS to “push” lists of websites to
relevant library pages or to users Keep links in a course module on
Blackboard fresh Can update multiple sites without manual
intervention
Social Bookmarking/Tagging
Popular social bookmarking sites:
Delicious (http://del.icio.us) Digg (www.digg.com) Reddit (www.reddit.com)StumbleUpon (
www.stumbleupon.com)
Using Videos & Photos• Supplement traditional instruction with media• Encourage instructors to provide assignments using video mashups allowing students to express creativity in new ways
• Provide opportunities for students to be active participants in the library by contributing videos & photos
• Create a Flickr account , let students add photos and include them as a slideshow on the library blog
Video Sharing Sites• Blip.tv• Google Video• Vimeo• YouTube
Picture Sharing Sites
• Flickr• Fotki• Photobucket
• Picasa• Snapfish• Shutterfly
Interactive Tutorials
Many database publishers provide video, flash or other slick tutorials for their products
Devote staff time to creating tutorials that cover unique, local collections or services
Use Camtasia, Captivate or similar software to create tutorials using screencasting
Narrate powerpoints or convert them to Flash for a more engaging user experience
Incorporate quizzes to make more interactive & assess student learning
2.0 Library Tours
Consider having a video or photo tour of the library
Post on library website, social networking and other sites to increase exposure & chance of discovery
Encourage students to share their own videos & photos of the library on the library’s Facebook page – see the library through a student’s eyes
Video Contests
Have a library tour video contest with an online vote
Let students do marketing for you by encouraging other students to watch their videos
Have a contest each semester/year for student created videos that promote an aspect of the library
Relinquish control – let students drive the content, they are more likely to create something of interest to their peers
Share videos on YouTube or similar sites Have a cool prize
Virtual ReferenceQuestionPointTutor.com
AdiumAIMLibraryh3lp MeeboPidginTrillian
IM Reference
Provide IM (Instant Messaging) widgets where users are likely to encounter problems
Highlight IM widgets in instruction sessions
Provide a way for students to email a question when the service is not available
Our IM reference statistics doubled after adding widgets to three pages – Ask A Librarian, Article Linker no match page and the e-Journals page
LibX• LibX is a browser extension (plug-in or add-on) that allows users to search library resources easily from anywhere on the Internet
• LibX was initially developed in 2005 @ Virginia Tech by Annette Bailey, Godmar Back, and Mike Doyle as a “virtual librarian” tool
• Goal was to let users take the library with them on the Internet
Puts the library right on students’ browsers!
LibX provides:• A browser toolbar• A right-click menu• Embedded cues or icons• Autolinks for ISBNs, ISSNs, PubMed IDs and DOIs
LibX – The Magic Library Toolbar No need to navigate to the library website Easily integrates library searches into
students workflow Search results open in a new tab or window No need to cut & paste search terms –
highlight text on page and drag & drop Individuals can customize toolbar to include
their favorite resources or those most relevant
Get IT to install LibX on all computer lab machines
Promote to all incoming freshmen and transfer students at orientations
Browser Toolbar
Lets you search library catalogs or databases from any web page
Supports simple or complex queries
Right-Click Menu
User can customize menu options
Embedded Cues
Websites like Amazon, Barnes and Noble, Google, the New York Times Book Reviews and Yahoo support the display of embedded cues or icons
Clicking on the icon will initiate a search for the selected book in the library catalog
Autolinking
ISBNs, ISSNs, DOIs, PubMed IDs and other identifiers are recognized and made into links to the catalog or Article Linker
Zotero The Next Generation Research Tool
Browser extension for Firefox which:• Automatically captures citations• Cite from within Word and OpenOffice• Stores PDFs, images, and web pages• Automatically grabs metadata from PDFs• Allows users to include annotations• Organizes resources with collections and tags• Allows for remote back up and syncing• Lets you access your library from anywhere• Supports a variety of style guide formats• Provides its interface in over 30 languages
(“Zotero”, 2009)
Zotero
Intuitive, easy-to-useOpen source - no feesStudents’ access doesn’t end when
they graduatePlatform independentCombine with LibX and browser
search boxes to make the browser a powerful research tool
Next-Generation Library Catalogs
“… this catalog is not really a catalog at all but more like a tool designed to make it easier for students to learn, teachers to instruct, and scholars to do research. It provides its intended audience with a more effective means for finding and using data and information… It’s designed less like a “catalog” — an inventory list — and more like a finding aid… It is built using open standards, open source software, and open content in an effort to increase interoperability, modularity, and advocate the free sharing of ideas.”
(Morgan ,2007)
Next-Gen Library Catalogs
Provide more meaningful display of results
Federated searching combines library holdings and non-holdings in one display
Incorporate tagging, ratings and reviews allowing students to collaborate with the library, librarians, other students and faculty
Faceted search resultsContext sensitive linking
Next-Gen Library Catalogs
Aquabrowser (http://www.medialab.nl/)
Encore (http://www.iii.com/products/encore.shtml) Endeca (http://endeca.com/)Primo (
http://www.exlibrisgroup.com/primo.htm)
Open Source:Koha (www.koha.org)
Course Management Systems (CMS)BlackboardDesire2Learn
Open Source MoodleILIASOLATSakai
Course Management SystemsGet a dedicated library page or tab Incorporate a library catalog,
research database or federated search widget to allow users to access library resources from within the Course Management System
Incorporate IM reference widget Include RSS feeds from library blogs
(events, news)
Course Modules
Encourage faculty to link directly to articles available in research databases (use proxied URL)
Embed librarians in course modules Link to relevant databases & subject
guides Include relevant video tutorials &
bibliographies Use wiki to allow students to contribute to
a bibliography Consider breaking down library instruction
into short, manageable sections incorporated throughout the course, rather than one long session, in order to increase relevancy and retention
Web Conferencing• Adobe Connect• Echo 360•Horizon Wimba• WebEx• And many others
Web Conferencing
Works in conjunction with CMS to provide interactive online learning experience
Instructors can share their desktop with students allowing them to easily share websites, Word documents and other applications
Instructors use web cams to provide a “face-to-face” session online
Instructors have options to help control class flow, for example, hand raise mode
Web Conferencing
Librarians can use for online instruction Can provide an in-class session outside of regular
class hours, for example, “let’s all meet online on Tuesday @ 7 pm”
Can help ease classroom resource issues or provide hands-on sessions for large classes
Sessions can be recorded so attendees can review information as needed and non-attendees can catch up on what was missed
A/V and chat dialog recorded Students can interact via web cam w/ microphone
or use chat
Clickers• A clicker is a handheld remote control used to convey answers to questions
• Personal Response System (PRS) technology combines wireless hardware and presentation software
• Presentation software aggregates student responses and displays results graphically
Benefits of Clickers
Increases interactivity Improves attentiveness Facilitates discussion Provides low anxiety, non-graded testing Display results immediately so students
can self-assess their understanding of concept in relation to their peers
Allows instructors to assess students understanding immediately and modify instruction accordingly
Clicker
Thoughts on Instruction
Students suffer from information overload just as much as we do
Help them get the most out of your instruction sessions by making connections for them; don’t assume they can make the leap on their own
Always provide plenty of time for students searches
Sit in on other librarians’ instructions so that you can steal ideas that work and learn about new database features & other tools
More Thoughts on Instruction
Make the instruction a win-win situation for students by including a “gift” in each session
Gifts can be tips on how to use: The “cite me” feature of a database The use of quotes to indicate a phrase The Library Links preference in Google
Scholar The library’s link resolver, ie, SFX, Article
Linker The ILL link from WorldCat Anything practical that will save the
student time
References
CIBER (2008). Information behaviour of the researcher of the future. Retrieved April 13, 2009 from http://www.ucl.ac.uk/infostudies/research/ciber/downloads/ggexecutive.pdf.
Kipnis, D., & Childs, G. (2004, Winter ). Educating generation X and generation Y: Teaching tips for librarians. Medical Reference Services Quarterly, 23(4), 25-33. Retrieved April 16, 2009, from Library, Information Science & Technology Abstracts database.
Martin, J., & Ewing, R. (2008). Power up! Using digital gaming techniques to enhance library instruction. Internet Reference Services Quarterly, 13 (2), 209-225. Retrieved April 21, 2009, from http://www.informaworld.com/10.1080/10875300802103874.
Social networking site. (2007). In PCMAG.com Encyclopedia. Retrieved October 22, 2007, from http://www.pcmag.com/encyclopedia/.
Web 2.0. (2009, April 12). In Wikipedia, The Free Encyclopedia. Retrieved April 12, 2009, from http://en.wikipedia.org/wiki/Web_2.0.
Links to tools discussed and other resources used for this presentation available @ http://delicious.com/FionaGrady.
Questions/Success SharingFiona GradyAssistant Instruction LibrarianStony Brook [email protected]