Download - Biddable World: Why Social and Why Now?
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Why Social and why now?
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Source: Adobe Digital Distress 2013
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On average, 33% of people say that the number of social shares on a product is likely to influence
their purchase decision
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Facebook is the third most popular internet property
Source
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Source
…and comes second for amount of time spent
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Source
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Twitter Ads have been one-third the cost of other paid channels we use.- Cameron Uganec, Hootsuite
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StumbleUpon: Get rewarded for good paid content with free
organic stumbles
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Twitter: Only pay for the action you want
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Objective-based campaigns:
• Followers
• Website clicks or conversions
• Tweet engagement
• App installs or engagement
• Leads on Twitter (data capture)
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Source
Facebook ad revenue showing significant growth
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Source
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Facebook benefits Unpublished posts
Custom & Lookalike Audiences
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Twitter benefits Custom Audiences
Steal competitors’ followers
Only pay for actions that meet objectives
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LinkedIn benefits Target by job title, industry etc
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Instagram introduces better analytics
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Source
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Facebook launches cross-device reporting
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Source
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Snapchat working on Snapchat discovery
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Source
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Pinterest testing self-serve ads
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Use social insights and demographic data
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Display can learn from PR/SEO activity
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Retargeting can leverage content marketing
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Thanks!
Laura Crimmons
Social & PR Manager
@lauracrimmons
