Loving Links Beyond SEO
@MelCarson
@MelCarson
@MelCarson
A Little Background…• “Link Intelligence” Tool
• Privately owned search engine with a distributed crawler
• Crawls 4 billions URLs a day
• Seen over 4.5 TRILLION URLs
• Knows who links to who
• Scores each link with “Flow Metrics”
• Used for SEO and Digital PR
@MelCarson
Links Are About Relationships
@MelCarson
@MelCarson
Quark Expeditions Example
@MelCarson
Quark’s Majestic Summary
@MelCarson
Explaining Flow Metrics
@MelCarson
Explaining Flow Metrics
@MelCarson
Competitor Analysis
@MelCarson
Competitor Analysis
@MelCarson
Quark’s Majestic Link Map
@MelCarson
Influencer Discovery
@MelCarson
@MelCarson
Dodgy Links
@MelCarson
Dodgy Links
@MelCarson
More Digital PR
@MelCarson
Dollar Shave Club PR
@MelCarson
Dollar Shave Club PR
@MelCarson
Dollar Shave Club PR
@MelCarson
Beijing vs. Johannesburg
joburg.org.za beijing.gov.cn
Comparing Geographies
Predicting UK and French Elections
Majestic & Link Data is Not Just for SEO
• Influencer Discovery
• Digital PR
• Spotting Commercial Opportunities
• Uncovering Geographic Deficiencies
• Predicting Stuff
