Blogging in the Am Law 200Report by LexBlog available at www2.lexblog.com/amlaw2015
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About LexBlog
Founded in 2004
Blog provider for the legal community, including more than 50% of Am Law 200 blogs
The legal industry’s authority on social media marketing
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Agenda & Presenters
Report background
Key findings
Blog technology trends
What’s behind top trafficked blogs
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Report Background #LexBlogLearn
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Findings
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Number of Firms Blogging #LexBlogLearn
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Number of Blogs #LexBlogLearn
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Average Blogs / Firm #LexBlogLearn
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Blog Network Expansion #LexBlogLearn
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Top Topic Areas #LexBlogLearn
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Top New Blog Topics #LexBlogLearn
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Technology
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Mobile Readiness #LexBlogLearn
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Mobile Readiness #LexBlogLearn
No Mobile Mobile Version Responsive
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Mobile Readiness #LexBlogLearn
Responsive
Google prefers this approach
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Mobile Readiness #LexBlogLearn
No Mobile
“52% of users said a bad mobile experience made them less likely to engage with a company”Study: What Users Want Most from Mobile Sites
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Blogs within Websites #LexBlogLearn
Inside website
Outside
website
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Within Website
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Within Website Outside Publication
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Security Concerns #LexBlogLearn
Law enforcement agencies have long been concerned about the vulnerability of United States law firms to online attacks because they are seen by hackers and nations bent on corporate espionage as a rich repository of company secrets, business strategies and intellectual property.
- Matthew Goldstein, The New York Times
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Security Approach - SSL #LexBlogLearn
Am Law 200 firms aretop cyber attack targets, but just 1% of Am Law 200 blogsuse a secure server-browserencryption (HTTPS).
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Strategies Behind Top Blogs
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Find Your Niche #LexBlogLearn
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Personality, Passion & Fun #LexBlogLearn
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Recap
Exponential blog growth in past decade
Gaps in mobile and secure technology
Increased competition = increased need for niche blog topics and passionate attorney-authors
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Questions?#LexBlogLearn
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