Blogging in the Am Law 200Report by LexBlog available at www2.lexblog.com/amlaw2015

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About LexBlog

Founded in 2004

Blog provider for the legal community, including more than 50% of Am Law 200 blogs

The legal industry’s authority on social media marketing

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Agenda & Presenters

Report background

Key findings

Blog technology trends

What’s behind top trafficked blogs

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Report Background #LexBlogLearn

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Findings

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Number of Firms Blogging #LexBlogLearn

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Number of Blogs #LexBlogLearn

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Average Blogs / Firm #LexBlogLearn

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Blog Network Expansion #LexBlogLearn

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Top Topic Areas #LexBlogLearn

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Top New Blog Topics #LexBlogLearn

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Technology

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Mobile Readiness #LexBlogLearn

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Mobile Readiness #LexBlogLearn

No Mobile Mobile Version Responsive

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Mobile Readiness #LexBlogLearn

Responsive

Google prefers this approach

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Mobile Readiness #LexBlogLearn

No Mobile

“52% of users said a bad mobile experience made them less likely to engage with a company”Study: What Users Want Most from Mobile Sites

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Blogs within Websites #LexBlogLearn

Inside website

Outside

website

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Within Website

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Within Website Outside Publication

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Security Concerns #LexBlogLearn

Law enforcement agencies have long been concerned about the vulnerability of United States law firms to online attacks because they are seen by hackers and nations bent on corporate espionage as a rich repository of company secrets, business strategies and intellectual property.

- Matthew Goldstein, The New York Times

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Security Approach - SSL #LexBlogLearn

Am Law 200 firms aretop cyber attack targets, but just 1% of Am Law 200 blogsuse a secure server-browserencryption (HTTPS).

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Strategies Behind Top Blogs

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Find Your Niche #LexBlogLearn

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Personality, Passion & Fun #LexBlogLearn

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Recap

Exponential blog growth in past decade

Gaps in mobile and secure technology

Increased competition = increased need for niche blog topics and passionate attorney-authors

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Questions?#LexBlogLearn

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