Transcript
![Page 1: Boeing: Taking a Digital Strategy to the Skies](https://reader031.vdocuments.net/reader031/viewer/2022030316/5872f4901a28ab8c718b5437/html5/thumbnails/1.jpg)
Taking a Digital Strategy To The Skies
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Social MediaHow is Boeing using it to their advantage?
Is Social Media the key to a successful campaign?
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Twitter Instagram
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Mobile
Are phone applications needed to be successful in
a digital world?
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Main ConsumersWho is buying aerospace technology?
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Target Audience
Who is Boeing actually trying to reach with a digital strategy?
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KPI Metrics and Analytics
How do we determine success?
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Budget
$10,000How much will Boeing actually need to allocate for a successful campaign?
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The BIG Idea
“Mobile sites and applications are visited more than their strictly desktop counterparts”
-2015 Study, Google Inc.
How can Boeing create a successful digital campaign?