boeing: taking a digital strategy to the skies
TRANSCRIPT
Taking a Digital Strategy To The Skies
Social MediaHow is Boeing using it to their advantage?
Is Social Media the key to a successful campaign?
Twitter Instagram
Mobile
Are phone applications needed to be successful in
a digital world?
Main ConsumersWho is buying aerospace technology?
Target Audience
Who is Boeing actually trying to reach with a digital strategy?
KPI Metrics and Analytics
How do we determine success?
Budget
$10,000How much will Boeing actually need to allocate for a successful campaign?
The BIG Idea
“Mobile sites and applications are visited more than their strictly desktop counterparts”
-2015 Study, Google Inc.
How can Boeing create a successful digital campaign?