Download - Brand Id Design Manual
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 1/201
BRAND IDENTITY &DESIGN SYSTEM MANUAL
O F F I C E O F C O M M U N I C A T I O N S & M A R K E T I N G
ROBINSON.GSU.EDU/NEWS/COMMUNICATIONS04/09 edi t ion
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 2/202
1. Overview 3
2. Logo 4
3. Unit Branding Strategies 6
3. Graphic Elements 8
4. Design Examples 11 5. Stationery 16
6. FAQ 18
7. Sustainability, Paper & Printers 19
8. Contacts 19
Contents The Brand Identity & Design System Manual provides a
oundation or clear and consistent communication o the
Robinson College identity. Adhering to common standards
ensures that the college’s correct name appears on all ocial
Robinson communications and that the college has a common
“look and eel” throughout all mediums—publications, banners,
advertising, signage, letterhead, and business cards. This
publication includes guidelines or use o the Robinson College
logo including ocial colors and typeaces. It also includes
the ocial policies and standards or the design o Robinson
stationery, publications and other applications. The guidelines
have examples o commonly produced creative material that
will allow departments and units to easily develop materials
they need. Again, the goal is design consistency, but not bland
standardization.
The Oce o Communications and Marketing o the Robinson
College has the overall responsibility or making sure these
guidelines are ollowed. We ask that all collateral developed
by units within the Robinson College be sent to the Oce o
Communications and Marketing 48 hours in advance o it being
sent to a printer or posted on the Web site. Please send your
collateral to [email protected]
The guidelines will be added to and updated regularly. We thank
you or your cooperation in the matter.
J. Mack Robinson College o BusinessThe largest business school in the South and part o a major research institution, the J. Mack
Robinson College o Business at Georgia State University is located in Atlanta, an epicenter
o business and a gateway to the world. With programs on our continents and students rom150 countries, the College is both worldwide and world class. Its part-time MBA program is
ranked No. 5 in the nation and has been in the Top 10 or 13 consecutive years. The College
has 200 aculty, 7,400 students and 65,000 alumni. Noted or an emphasis on educating leaders,
the Robinson College and Georgia State have produced more o Georgia’s top executives with
graduate degrees than any other school in the nation.
B o i l e r P l a t e
The boiler plate should be eatured prominently on all publications where space permits.Inside the ront or back cover is the preerable location.
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 3/203
In the world o business schools, Georgia State’s J. Mack Robinson College o Business must compete locally,
regionally, nationally and internationally or rankings, excellent students and aculty, unding and philanthropic
donations. It is imperative that Robinson College’s visual identity elements be well-dened, distinguished and
enduring. The consistent and correct use o the graphic standards identiying the Robinson College, combinedwith its reputation or excellence, is how the college will be known. The guide is designed to build maximum
recognition through the consistent use o a logo system and color palette that always say J. Mack Robinson
College o Business.
A B O U T T H E M A N U A L
The brand standards manual gives you general guidelines or:- logo use
- color palette
- typography
- photography style
- basic design layout
The goal is design consistency, but not bland standardization. We have created examples o commonly produced creativematerial that will allow departments and units to easily develop material they need.
Consistent use o color, graphics, typeace and message help people quickly identiy and more clearly understand ourcollege and the university rom the thousands o images and messages that they receive each day.
Pay careul attention to guidelines on logo usage.
Be careul o color choices.
I you are designing materials or overseeing design you should be amiliar with this book.
Use the Oce o Communications and Marketing and University Relations as resources — we can help you leverage
the strong Robinson College brand to your advantage.
Why Graphic Standards?
Where can I ndthe guidelines online?robinson.gsu.edu/news/communicat
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 4/204
Logo
The J. Mack Robinson College o Business logo was designed to incorporate the Georgia State visual
identity while recognizing the College and its beneactor Mr. J. Mack Robinson. The revised logo highlights
the College’s name by placing it to the right o the university’s logo and emphasizing it with the univer-
sity’s blue color.
L O G O U S A G E T I P S
Do not modiy the logo to t a design idea — modiy the idea to t the logo. The proportional relationshipbetween the design mark and name is precise and must be maintained.
Size it appropriately to the layout; it doesn’t have to be huge. The message is more important than the logo.
In general, do not use the logo as a design element. For example, do not enlarge the logo to cover a whole page asa background element.
Respect the space around the logo, making sure it is visible in the design.
The logo is also available in black or black & white documents only.
The Georgia State University logo is a registered trademark protected by ederal law.
The fame graphic should never be manipulated and may not be reproduced in red. An authorized version o the
fame by itsel may be used when appropriate, such as on certain kinds o merchandise. The unction o this mark is
not that it can be read as the school’s initials, but that it is a strong visual symbol that is easily recognized, remem-bered and associated with Georgia State University.
An approved logo conguration should appear prominently on all publications, such as on the ront or back cover,in a size appropriate to the overall size o the document. The logo should also appear at the opening o a lm,video or ocial university Web site and on every print advertisement.
For guidelines on the use o the fame, seal and the mascot Pounce, reer to the University identity guidelines www2.gsu.edu/~wwwidg/about.tm or contact University Relations. Requests or University logos can bemade at this Web site.
Commercial use o the College logo must be negotiated and managed by Auxiliary Services.
How Do I Get the Logos? J. Mack Robinson College o Business logo as well as urther
guidance on its use, can be obtained rom the oce o
Communication and Marketing; contact Gary McKillips or
Diane Moore.
Did You Know?• Jpegs and gif les are great for
• Eps and tif les are best for pr
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 5/205
Full color : CMYK or 3 spot colors (PMS 404 grey, PMS 286 blue, PMS 186 red)
2 spot color: PMS 286 blue, PMS 186 red
1 spot color : PMS 286 blue
2 spot color reversed: white and PMS 186
red out o a dark color
1 spot color (white) reversed: out o a
dark color
Do NOT change the color o the
College name
Do NOT make the logo smaller
than 1.75” wide
Do NOT Reverse the logo out o a light
background
I M P R O P E R L O G O E X E C U T I O N :
C O R R E C T L O G O E X E C U T I O N :
University
Logo
College
“lock-up”
in blue
Do NOT use the gray logo on a dark color
Do NOT stretch the logo
Do NOT change the color o the ame
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 6/206
Unit Branding Strategies
U N I T B R A N D I N G I D E N T I T Y
In order or the College to maximize the impact o a single graphic identity, academic departments,administrative units, centers, institutes and programs are NOT permitted to have a unique logo. How do
these units represent themselves eectively in their communications?
Separating the department or unit name rom the logo allows or fexibility in displaying your name.Examples o executions are shown on the ollowing pages.
Unit
name
College
logo
The Proessional MBA> F A S T T R A C K Y O U R S U C C E S S
TOBY McCHESNEY
Director, Proessional MBA Program
O: 404.413.7050
M: 404.449.3678
Dual-degree Proessional MBA/MHA (Master o Health Administration)
Part-time MBA ranked 5th in the nation by U.S. News & World Report
Developed with Robinson’s highly regarded Institute o Health Administration
Begins in August 2009, seven-semester lockstep-cohort ormat
Classes meet every Monday evening and every other Wednesday evening
Curriculum accredited by the Commission on Accreditation o Healthcare
Management Education (CAHME)
>
>
>
>
>
>
New! Joint PMBA/MHA ProgramOered at GSU’s new Peachtree-Dunwoody Center
PROFESSIONAL MBA
> Managing in the Global Economy
> Negotiations> Marketing Management
MASTER OF HEALTH ADMINISTRATION
> Executive Leadership in Healthcare
> Health Inormation Systems> Strategic Management in Healthcare
C O U R S E H I G H L I G H T S
R O B I N S O N . G S U . E D U / P M B A> _
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 7/207
College
logo
Program
name
Headlin
E X C E P T I O N S
Unique logo treatments can be created or certain special cases such as events and conerences. Such logos shall be usedonly during the time in which the event takes place. Once the event goes away logo usage should also stop.
I a unit is sponsoring a conerence, the ollowing treatment may be used on conerence material to show the units nameas well as the college logo. This treatment will not become the unit’s identity and can only be used on that specic con-erence material.
Example o CEBCM treatment used or American
Marketing Association conerence sponsorship
Example o special event logos
For more inormation and to register,
visit execed.gsu.edu
to greater satisaction and productivity.your employees
COURSES BEGIN JAN. 15
EXECUTIVE EDUCATIONSPRING/SUMMER 2009
LEAD
Oering courses or:
managing employee under-perormance
the frst-time manager
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 8/208
Graphic Elements
C O L O R P A L E T T E
Pantone: PMS 286
CMYK: 100C 72M 0Y 0K
RGB: 0R 57G 166B
WEB: 0039A6 HTML
Pantone: PMS 186
CMYK: 0C 100M 75Y 4K
RGB: 198R 12G 48B
WEB: C60C30 HTML
Pantone: PMS 289
CMYK: 100C 76M 10Y 65K
RGB: 0R 34G 68B
WEB: 002244 HTML
Pantone: PMS 651
CMYK: 40C 16M 1Y 2K
RGB: 155R 178G 206B
WEB: 9BB2CE HTML
Pantone: PMS 7534
CMYK: 4C 4M 13Y 8K
RGB: 215R 211G 199B
WEB: D7D3C7 HTML
Pantone: PMS 617
CMYK: 0C 2M 48Y 17K
RGB: 220R 206G 135B
WEB: DCCE87 HTML
Pantone: PMS 376
CMYK: 53C 0M 96Y 0K
RGB: 122R 184G 0B
WEB: 7AB800 HTML
Pantone: PMS 623
CMYK: 36C 3M 21Y 10K
RGB: 157R 188G 176B
WEB: 9DBCB0 HTML
Pantone: PMS 7546
CMYK: 70C 43M 23Y 63K
RGB: 57R 74G 88B
WEB: 394A58 HTML
Pantone: PMS 477
CMYK: 25C 75M 73Y 68K
RGB: 93R 53G 38B
WEB: 5D3526 HTML
UNIVERSITY COLORS
BUSINESS SCHOOL SECONDARY COLORS
Pantone: PMS 404
CMYK: 0C 100M 75Y 4K
RGB: 119R 111G 101B
WEB: 776F65 HTML
Two color levels:1. University colors – The ofcial colors o the university are blue (PMS 286) and white . Accent colors are
grey and red.
2. Robinson College secondary colors – complementary colors or print and web use
Strong use o the university blue is encouraged. The university red should play a secondary, minimal role.
Please exercise discretion in the use o the College secondary colors — they are there to accentuate the brandand are to be used in conjunction with the university colors, never by themselves.
Our design approach utilizes white space in the layout. Although not specied, white is a key color in the palette.
Did You Know?• On-screen color should alway
be RGB
• Any print materials should use
CMYK or PMS colors
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 9/209
T Y P O G R A P H Y
Adobe Gill Sans and ITC Usherwood are the University’s ocial onts.
Gill Sans is the primary ont to be used in print publications. I Gill Sans is not available, substitute Helvetica in itsplace. I ITC Usherwood is unavailable, substitute Times Roman in its place.
The university logo is created rom a special, modied ont. Individuals should never try to recreate the logo.
I you need to purchase the university onts, please purchase openace type which can be used on Macs or PCs.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdeghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Gill Sans
ITC Usherwood
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 11/2011
Design Examples
E X P L A N A T I O N
Stringent layout guidelines have not been established, however you can see the general look and eel in the ex-
amples on the next ew pages.
Keep the design simple, clean and uncluttered. There is fexibility in the cover design and inside layout. Let strong,appealing photos and crisp, memorable messaging take the lead.
Remember that white space is a key element o design within this system.
D E S I G N M A N D AT O R I E S / S U G G E S T I O N S
The college logo must be used in a prominent spot on all material.
We encourage use o blue bar with 2 color reversed out logo. It works as an anchor or the page and provides aspace where the logo can be accented.
The fame graphic in a white circle can be used to draw the eye to a specic part o the page. It can be used to
highlight an area that you would like your reader drawn to. “www” should not be used or Web site addresses.
The College’s locations should appear on all printed material in the approved ormat shown on the ollowingpages.
The boiler plate should be eatured prominently on all publications where space permits. Inside the ront or back cover is the preerable location.
Examples o these treatments are shown on the ollowing pages.
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 12/2012
N o n - P r o f t O r g .
U . S .
P o s t a g e
P a i d
A t l a n t a ,
G A
P e r m i t N o .
1 5 2
U n i v e r s i t y
P l a z a
A t l a n t a ,
G A 3
0 3 0 3 - 3 0 8 3
E X E C U T I V E E
D U C A T I O N
R E A L R E S U L T S
R E A L W O R L D
R E A L C O N N E C T I O N S
S P R I N G / S U M M E R 2 0 0 9
N A M E
A D D R E S S
C I T Y , S T A T E Z I P
E X A M P L E S
course cataog
EXECUTIVEEDUCATION
Real Results
Real WorldReal Connections
SPRING/SUMMER 2009 sel-mailer
B R O C H U R E
back cover
Covers should have minimal
copy. They should be clean –
an invitation or the audience
to learn more.
Locations have a standard setup and should be on piece
R O B I N S O N . G S U . E D U
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 13/2013
0 9 - 0 6 7 7
YOUR EFFECTIVENESSas a manager is a skill as well as an art.
GEORGIA STATE UNIVERSITY
P.O. BOX 3989
ATLANTA, GA 30302-3989
Our programs ocus on concepts and methods that areproven to maximize business perormance:
These courses are taught at our new, convenient state-o-the-art Buckhead
Center, located in Tower Place 200. Robinson’s programs are taught by the
same award-winning proessors who have led our business school to a top-ve
national ranking.
Sign up online at
execed.gsu.edu or call 404/413-7300.
BUSINESS ANALYTICS FOR MANAGERS
March 10 - 11
PROJECT RISK MANAGEMENT
March 24
MINI MBA IN F INANCE AND ACCOUNTING
April 1 - 3 (part 1) & April 15 - 17 (part 2)
PROJECT BUDGETING AND COSTING April 7
CRIT ICAL TH INKING FOR DECIS ION MAKING
April 10 - 11
For more inormation and to register,
visit execed.gsu.edu
to make the most o business opportunities.
your skills
REGISTER NOW!
EXECUTIVE EDUC ATIONSPRING/SUMMER 2009
GROWOering courses or:
• Business Analytics for Managers• Mini MBA in Finance and Accounting
• Project Management
P O S T C A R D
back
Postcards need 5/8” clear on the
bottom or barcode clearance
J. Mack Robinson College of Business
cordially invite you and a guest to the 9
EVENT NAME
Honoring
Name
Name
Name
Date
Location
Reception: xx:00 p.m. v Dinner: xx:00 p.m.
RSVP to 404-413-xxxx by Date
Please indicate special dietary needs when replying.
Business Attire
I N V I T A T I O N Svertical at card
horizotal olded card
ront
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 14/2014
N A M E T A G S
P O W E R P O I N T
Sewn tablecloths normally take4 weeks to deliver
When presenting with powerpoint always have a screensav
prepared with logo and event name. Avoid bluescreens as
deault background. The logo needs to be on the rst slide
B A N N E R
INSTITUTE OFINTERNATIONAL BUSINESS
T A B L E C L O T H
JOERicardsonMarketing Department
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 15/2015
A DV O L U M E 1 8 , N U M B E R 1 — S P R I N G 2 0 0 9
> _R M I . G S U . E D U
A P U B L I C A T I O N O F T H E D E P A R T M E N T O F R I S K M A N A G E M E N T A N D I N S U R A N C E
CEAR: GEORGIA STATE’S NEW CENTERFOR RISK MANAGEMENT RESEARCH
The Department o Risk Management and Insurance (RMI) in the J. Mack Robinson College
o Business at Georgia State University announced the creation a new Center or the
Economic Analysis o Risk (CEAR) , the frst research center o its kind in the world. The
Center—developed as a partnership between the RMI Department, Georgia State’s Andrew
Young School o Policy Studies, the Federal Reserve Bank o Atlanta, and several other
academic units o the Robinson College o Business—will be physically located in Atlanta with
a virtual network o 100 economists and other researchers around the world, representing
such disciplines as mathematical fnance, computational methods, dynamic corporate fnance,
economics o contracting and macroeconomics. Funding or the project is internally generated
through a unique “Areas o Focus” program in which Georgia State University provides grants
to units based on the merit and potential impact o a project. The new CEAR initiative will be
unded at $1.4 million per year.
TOP 5 RANKED, AGAIN !C O N T E N T
Georgia State University’s RMI Department is again ranked
among the top fve programs o its kind by U.S. News & World
Report . Jumping up three spots rom last year’s ranking o seven,
the department’s undergraduate program is ourth best overall
in U.S. New’s 2009 survey o America ‘s Best Colleges released
in August. This marks the tenth consecutive year that the RMI
Department has been ranked in the top ten.
U.S. News & World Report has also ranked Robinson’s Flex MBA program
among the nation’s top fve or 2009, and top ten or 13 consecutive years. It’s undergraduate
program ranks 24th among public universities; 52nd overall.
MEET THE NEW RMI FACULTY
The RMI Department is proud to announce the addition o three new outstanding aculty
members. George H. Zanjani, a ormer senior economist with the Federal Reserve Bank o
New York, joined the aculty in June as an associate proessor o risk management and insurance.
Joining the department in August as an assistant proessor, Luz Rocio Sotomayor recently
received a PhD in mathematical fnance rom the University o Alberta, Canada. Elizabeth F.
Brown , an internationally recognized attorney, scholar, and law proessor, joined the RMI aculty
in January as an assistant proessor.
continued on page 9
CEAR: NEW RMI
RESEARCHCENTER
TOP 5RANKED, AGAIN
MEETTHE NEW
RMIFACULTY
FROMTHERMICHAIR,
RICHARD PHILLIPS
FROMTHE EFI CHAIR,
BRAD BROWN
RMI CONFERENCE
ONINSURANCE
REGULATION
NEW HIRE FOR
STUDENTS& ALUMNI
GSUNEWS
HONORSDAYAWARD
RECIPIENTS
ROBINSONNEWS
RESEARCHCORNER:
AJAYSUBRAMANIAN
FACULTYNEWS
NOTESFROM
THEBROWNBAG
SEMINARS
FULCROINSURANCE
RCBFACULTYEXPLORE
FINANCIALCRISIS
NEW CATLIN
SCHOLARSHIP
STUDENT& ALUMNI
NEWS
GEORGESDIONNE
WILLBENEXT
DISTINGUISHED
LECTURER
1
1
1
2
3
4
4
4
5
5
6
8
10
10
10
11
11
12
ROCIO SOTOMAYOR
GEORGE ZANJANI
ELIZABETH BROWN
continued on page 6
N E W S L E T T E R S
A l ph A R E T T A , BR O O K h A v E N, BU C K h E A D, DO W NT O W N, h E NR y C O U NT y , pE A C h T R E E –DU NW O O Dy
The Proessional MBA includes:
· The ability to specialize in an area o concentration while
maintaining a broader course o studies
· A 24-month curriculum with weekend and weeknight classes
· Conv eniently locate d, I-75 exit 218 behind the Henry Count y
Chamber o Commerce
· An MBA program that works around your schedule
· An excellent value or a top-tiered schoolrobinson.gsu.edu/pmba
KEEP ONE FOOT IN THE BOARDROOM
AND THE OTHER IN THE CLASSROOM.
P O S T E R
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 16/2016
Stationery and Business Cards
Because they are universally used, stationery and business cards are the oundation o the visual identity program andmust adhere to identity guidelines. Artwork o all ocial stationery and business card ormats is created and maintained
in University Relations.
All stationery should be ordered through University Relations and printed with University Printing Services. Please call
x3025 to initiate an order. You will need your speed code, delivery address and quantity (orders come in boxes o 500).
L E T T E R H E A D A N D E N V E L O P E S
The College letterhead and envelopes print in blue, red and gray on white paper. A mailing address including a mail stop
code and phone number are required on letterhead. The ocial mailing address o most units has a mail stop codeassigned by and available through Auxiliary Services. The standard ormat o “Mail” and “Oce” is used to dierentiatethe mailing address rom a campus location. “Oce” inormation and ax numbers are optional on all stationery and
business cards.
To enhance the university’s proessional image, printed letterhead, not copies, should be used.
B U S I N E S S C A R D S
Cards are divided into two sides to accommodate numerous phone numbers and extensive titles. Titles align on the rightside under the name. Center, institute, department and unit names are printed on the let side under the “Mail” section.
“Oce” and “Fax” inormation are optional on business cards. Web site addresses do not contain “www.” “Dr.” should beused beore the name o an individual who holds a doctor o dental surgery, doctor o medicine, doctor o osteopathy, ordoctor o podiatric medicine degree, not beore the names o individuals who hold other types o doctoral degrees.
NameTitleExtra line
TEL 404/413-xxxx FAX 404/413-xxxx
EMAIL [email protected] robinson.gsu.edu/xxxxxxxxxxxx
Center/Institute/DepartmentLine 2
PO Box xxxxAtlanta, GA 30302-xxxx
OFFICE
35 Broad Street, Suite xxxAtlanta, GA 30303
J . MACK
ROBINSONCOLLEGEOF BUS INESS
Faculty/Sta
2 lines or Unit names 4 lines available or titles
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 17/2017
Georgia State University,a unit o the University System o Georgia, is an equal opportunity educational institution and is an equal opportunity/armative action employer.
D E P AR T M E N T /U N IT / IN ST IT U T E /C E N T E R
Maiing Address: P.O. Box xxxxxAtlanta GA 30302-xxxxx
In person:
35 Broad Street, Suite xxx,Atlanta GA 30303
Phone: 404/413-xxxxFax: 404/413-xxxxrobinson.gsu.edu/xxxxxxxxxxxxxxxx
Student NameMaster o xxxxxx xxxxxClass o xxxx
TEL 404/xxx-xxxx
EMAIL [email protected]
J. MACK
ROBINSONCOLLEGE
OF BUS INESS
Grad Students
DE P A RTM E N T X X X X X X X X X X X X X X
Op t ion a l ex tra l i n eP.O. Box xxxxAt l an ta GA 3 0 3 0 2 -x x x x
Did You Know?Graduate students have a unique set-up or
business cards. Contact _______________
or inormation or ordering.
Letterhead
Envelope
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 18/2018
FAQS
Q: When does the Brand Identity and Design SystemManual take eect?
A: The new brand identity should be implemented immedi-
ately or new projects.
Q: Does our department need to order new stationeryand business cards?
A: No. You may fnish using your current supplies beore
ordering materials with the new logo.
Q: How do I order new business cards and stationery?A: Contact Shahidah Abdulrahman in University Relations
at x3025. Please provide the speed code you would like
charged, the delivery address and the quantity o each
item you need (they come in boxes o 500).
Q: How do graduate students order business cards?A: Contact __________
Q: Can I have print on both sides o my business card?
A: This is allowed in special cases. Please contact
Gary McKillips.
Q: Where can I obtain a hard copy o the Brand Identity
and Design System Manual?A: Hard copies are kept at the Robinson College Ofce
o Communications and Marketing.
Q: How will I be notied o updates to the Brand Identityand Design System Manual?
A: You will be notifed by email as updates occur. A pd
o the most current Brand Identity and Design System
Manual will be available on-line at robinson.gsu.edu/news.communications
Q: How do I download the new logo?A: Contact Gary McKillips or Diane Moore o the Robinson
College Ofce o Communications and Marketing.
Q: Can I create a logo or my event or conerence?A: Yes. An event or conerence may have its own identity as
long as the event/conerence is or a limited time period
and does not stay active indefnitely.
Q: Can the name o a department, center, or program beadded to the new logo?
A: No. The name o a department, center or program must
be distinctly separate rom the logo.
Q: My department/center/institute/program is reallyspecial. Can I create a logo or it?
A: No. Please contact Gary McKillips or Ellen Powell to
discuss your needs.
Q: I know other people need to ollow the guidelines,but do I?
A: Yes.
Q: Can I design collateral pieces mysel?A: Yes. Please adhere to the guidelines set orth in the Brand
Identity & Design System Manual.
Q: I I design collateral, does it need to be approved by thecollege?
A: The Ofce o Communications and Marketing would like
to see a copy o all collteral at least 48 hours prior toproduction as well as receive a copy o the fnal output.
Q: Can we use external vendors to create collateral?
A: Yes. You may contact Gary McKillips or Diane Moore or
recommendations.
Q: How do I access the Robinson College Photo Library?
A: Contact Diane Moore or Gary McKillips.
Q: Are there exceptions to Graphic Standards?
A: Almost never. On occasion, production issues, unusual
ormats or very unique circumstances require a deviation
rom Graphic Standards, but that is extremely rare and
must be approved by Communication and Marketing.
Q: How do I have a photo made?A: Contact Meg Buscema o University Relations at x1368
Q: How do I produce collateral?A: I you would like help designing your material, University
Relations can help you. Contact Ellen Powell at x1352
or Renata Irving at x1363 to discuss the scope o your project and pricing.
Q: Where do I nd inormation on the correct use o theuniversity fame, mascot and logos.
A: Please reer to the university’s visual identity guide online
at http://www2.gsu.edu/~wwwidg/about.html.
8/8/2019 Brand Id Design Manual
http://slidepdf.com/reader/full/brand-id-design-manual 19/2019
Sustainability, Paper & Printers
Contact Inormation
W H AT I S T H E F O R E S T S T E WA R D S H I P C O U N C I L ?
FSC is an independent, non-governmental, not-or-prot organization established to promote the responsible management
o the world’s orests. It provides standard setting, trademark assurance and accreditation services or companies and
organizations interested in responsible orestry. Products carrying the FSC label are independently certied to assureconsumers that they come rom orests that are managed to meet the social, economic and ecological needs o presentand uture generations. FSC has oces in more than 45 countries. Visit www.sc.org or more inormation.
In eorts to improve our carbon ootprint, we recommend using FSC-certied papers as well as printers.
For paper and printers recommendations, please contact the Oce o Communications and Marketing or Renata Irving i
University Relations at x1368 or [email protected].
COMMUNICATION AND MARKETINGBrian BartonSenior Director o Communications & Marketing
404/413-7083
Gary McKillips
Director o Communications & Marketing
404/413-7077
Diane MoorePublic Relations Specialist
404/413-7079
Tangela Johnson
Public Relations Specialist
404/13-7080
Beth Trotman
College Website Coordinator
404/413-7099
UNIVERSITY RELATIONSEllen PowellDirector o Branding and Creative Services
404/413-1352
Renata Irving,
Print Production Supervisor
404/413-1363
Shahidah AbdulrahmanAdministrative Coordinator (stationery orders)
404/413-3025
Meg Buscema
Photography Supervisor
404/413-1368