![Page 1: Brand name & logo Brand promise State the problem](https://reader035.vdocuments.net/reader035/viewer/2022062802/56649ea85503460f94babcf1/html5/thumbnails/1.jpg)
![Page 2: Brand name & logo Brand promise State the problem](https://reader035.vdocuments.net/reader035/viewer/2022062802/56649ea85503460f94babcf1/html5/thumbnails/2.jpg)
Brand name & logo
Brand promise
![Page 3: Brand name & logo Brand promise State the problem](https://reader035.vdocuments.net/reader035/viewer/2022062802/56649ea85503460f94babcf1/html5/thumbnails/3.jpg)
State the problem.
![Page 4: Brand name & logo Brand promise State the problem](https://reader035.vdocuments.net/reader035/viewer/2022062802/56649ea85503460f94babcf1/html5/thumbnails/4.jpg)
How do you know this problem is real?
![Page 5: Brand name & logo Brand promise State the problem](https://reader035.vdocuments.net/reader035/viewer/2022062802/56649ea85503460f94babcf1/html5/thumbnails/5.jpg)
How does your brand solve it?
• Say how: use graphics to explain your unique value proposition.
• Show how: models, renders, MVP, demo videos, product/service images (in use).
• If necessary, outline technical specifications.
![Page 6: Brand name & logo Brand promise State the problem](https://reader035.vdocuments.net/reader035/viewer/2022062802/56649ea85503460f94babcf1/html5/thumbnails/6.jpg)
Who does your brand speak to?
• Potential market size• Show areas of opportunity• Market changes: trends you are capitalizing on• Competitors: show your edge
![Page 7: Brand name & logo Brand promise State the problem](https://reader035.vdocuments.net/reader035/viewer/2022062802/56649ea85503460f94babcf1/html5/thumbnails/7.jpg)
What makes you unique?
• Show your team’s skills & experience• Show your track record
![Page 8: Brand name & logo Brand promise State the problem](https://reader035.vdocuments.net/reader035/viewer/2022062802/56649ea85503460f94babcf1/html5/thumbnails/8.jpg)
Traction
• Are consumers buying into your idea? Show evidence of market demand.
• How are you currently acquiring customers?• How fast are you acquiring them?• Show relevant milestones• Show third-party interest: media coverage,
investors, awards earned, partnerships sealed, large deals closed
![Page 9: Brand name & logo Brand promise State the problem](https://reader035.vdocuments.net/reader035/viewer/2022062802/56649ea85503460f94babcf1/html5/thumbnails/9.jpg)
What’s next?
• What’s your vision? • How will you get there? Any partnerships?• Why should your audience buy in? • Why should they buy in now (vs later)? • If appropriate, show entry and exit options for
investors and financial projections
![Page 10: Brand name & logo Brand promise State the problem](https://reader035.vdocuments.net/reader035/viewer/2022062802/56649ea85503460f94babcf1/html5/thumbnails/10.jpg)
Call to action
Contact information