Download - Branding Your Social Media Strategy
Branding Your Social Media Strategy
Francine LaMarr, L.L.C.
“…Because Your Brand Is Your Business.”
(C) Francine LaMarr, LLC 2010
Your Social Media Strategy
Start with Your Social Media Strategy
Establish your goals: Find and drive qualified leads Increase business visibility—locally or virtually Establish credibility/thought-leadership Find referral partners Secure speaking engagements Engage customer community Optimize customer service Promote new products
(C) Francine LaMarr, LLC 2010
Your Social Media Strategy Design A Strategy That Supports Your Brand
Speak to your target Know who they are Know where they are Know how they’re using social media
Deliver your business benefits in all you do Communicate your unique qualities Create consistent messaging that drives traffic
and contacts back to your “hub” (website)
(C) Francine LaMarr, LLC 2010
Let Your Target Audience Determine Where You Are Facebook
Engage customers through fan pages Update your network on events, new products, etc.
Linkedin Connect to professionals, executives Update your status, post resources, join and participate in
groups Twitter
Connect to your network as well as influencers Follow those you want to follow you
Blog Connect to colleagues, clients, influencers
Speak To Your Target
(C) Francine LaMarr, LLC 2010
Consider Secondary Sites Biznik
Connect to business partners, business clients Directory Reach out to your target and potential partners Publish articles to establish expertise and increase exposure
Merchant Circle Connect to local businesses and customers
Distribute coupons Solicit customer reviews
Fast Pitch Networking Distribute press releases to up to 20 media outlets (off
and online) as well as search engines on all that you do
Speak To Your Target
(C) Francine LaMarr, LLC 2010
Speak To Your Target Have a Goal for Each Site
Facebook Optimize customer service; promote new products
Linkedin Secure speaking engagements; find and drive qualified
leads Twitter
Establish thought leadership Biznik
Find referral partners Merchant Circle
Increase business visibility Blog
Engage customers through community
(C) Francine LaMarr, LLC 2010
Speak To Your Target Let Each Goal Drive Your Activity
Facebook Optimize customer service = monitor fan page and respond
Linkedin Secure speaking engagements = find appropriate groups, engage
and approach Twitter
Establish thought-leadership = Follow and be followed by industry leaders
Biznik Find referral partners = post your needs
Merchant Circle Increase business visibility = offer product coupon to community
Blog Engage Customers Through Community = Post content that
engages by asking for customer opinions or experiences
(C) Francine LaMarr, LLC 2010
Branding Your Social Media Strategy Incorporate Your Business Benefits in Activities
Facebook If your benefit is fast service, respond quickly.
Linkedin If your benefit is expertise, refer groups and connections to articles, stats or
other info your target needs—have the answers! Twitter
If your benefit is saving clients time, tweet about problems you see that you can solve—don’t sell, solve.
Biznik If your benefit is providing customers with status, connect with luxury
referral partners. Merchant Circle
If your benefit is keeping families connected (love), make that coupon for a family experience.
Blog If your benefit is saving customers money, give away money-saving tips in
your blog.
(C) Francine LaMarr, LLC 2010
Branding Your Social Media Strategy Let Your Unique Qualities and Your Personal
Voice Shine Through
[PDF] Layout 1
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(C) Francine LaMarr, LLC 2010
Branding Your Social Media Strategy Let Your Unique Qualities and Your Personal Voice
Shine Through Facebook
Post photos Linkedin
Ask groups for travel or restaurant recommendations and report back
Twitter Have a great sense of humor? Make your tweets clever and fun
Biznik Include the personal story behind your business in your profile
Merchant Circle Reach out and review local businesses you like and use
Blog Post relevant personal experiences and opinions
(C) Francine LaMarr, LLC 2010
Branding Your Social Media Strategy Three Rules for Your Social Media Messaging
Make it Clear Ensure readers/visitors know what you do, how you do it
and for whom Make it Consistent
Use the same messaging on your website, business card and brochure
Make it Constant Using the same messaging on multiple platforms makes
you memorable and credible
(C) Francine LaMarr, LLC 2010
Branding Your Social Media Strategy Conclusion
Have a Goal Let Your Target Drive Your Strategy Inject Your Business Benefits and Your Unique
Qualities into Your Social Media Don’t be Afraid of Including Your Personality Keep Your Messaging Clear, Consistent and
Constant
(C) Francine LaMarr, LLC 2010
Branding Your Social Media Strategy Have Questions? Feel free to contact me:
Francine LaMarr, [email protected]
201-843-3828
Thank You!
