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Building a face-to-face culture with a distributed
team
#RelateLive
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Ryan JohnsonUpworkDirector of Categories
@rjohnson008
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“Culture Eats Strategy for Breakfast”
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Forging Strong Connections Online & Offline
●The #1 online chess website●Founded in 2005●Fully distributed company
○60 programmers, content editors and support staff
○Across 12 countries●Entire team works from home
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Creating a Structure Where Culture Can Thrive
●Creators of WordPress●Founded in 2005●Fully distributed company
○450+ people○140+ cities○45+ countries
●Everyone works from location they choose
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Fostering a Sense of Appreciation
●World’s largest freelancing website
●Founded in 1999●Firm believer in distributed teams
○Hybrid engineering team○Fully distributed comms
team
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Three Key Takeaways
Forge strong connections online and offline1
Create a structure where culture can thrive
Foster a sense of appreciation
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