Building Your Brand Online
Lynne d JohnsonSocial Media Strategist & Researcher@lynneluvah
Tools of EngagementNABJ 2011
INSIDEUnderstanding Your AudienceReaching Your AudienceDistributing Your ContentMonitoring Your Audience & Tracking Your ContentUnderstanding Your Influence
Understanding Your Audience
Minorities Moving Online
Minorities & Mobile
Minorities Embrace Mobile
Minorities Online Highly Engaging
Presence On Popular Social Networks
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Black People Are Twice As Well Represented On Twitter As The General Population
Presence On Popular Social Networks
Understanding Your AudienceWhat Does This All Mean?
• You Need To Be Where Your Audience Is• Your Audience Is Digitally Savvy• Your Online Presence (Blog or Site) Should Be Accessible By Mobile•You Need To Have A Presence on Facebook & Twitter•Your Online Presence (Blog or Site) Needs To Be Socialized
Now Let’s Reach Your Audience
First Rule of Engagement: SEO
SEO • Headlines • Distribution
Clarity ProfessionalismVoicePunctuationProfanityBuzz
SEO • Headlines • DistributionClarity
Yes: Race, journalism and blogging, part 2: Becoming actors, not objects, in the media system, With our apologies to the rest of flight 985 No: Religion? (Part 1 of x)
ProfessionalismYes: Bay Area Blogger of the Week # 44, A Conversation With Lucy Hooberman about Mentoring World WideNo: News Analysis: Mideast questions abound
VoiceYes: I'll Take That In Tens And Twenties, Thanks.No: It's a Jungle Out There!
SEO • Headlines • Distribution
Punctuation Yes: Hot! Live! Mommybloggers!, Denise's Travel Advice for Better Health - Be Prepared!
ProfanityFuck, the DilemnaTo Curse or Not to Curse
BuzzYes: Fugga Abdul No: Will Jen Hate Oprah for Guesting Brangelina and Baby Shiloh?
SEO • Headlines • Distribution
SEO • Headlines • Distribution
Search Engines RSS FeedsSocial Media
Second Rule of Engagement: Social Media
Social Media Distribution
Amplify and Monitor
Now Let’s Track How You’re Doing
Track Yourself and Keywords
Listen + Track Sentiment
Listen in Real Time: Blogs
Listen To Blog Trends
What Will Listening Look Like In The Future?
The Future Of Listening
Monitoring Complete LifestreamsAnd Really Knowing Who People Are
Social CRM: The Social Address Book & Calendar
Understanding Your Influence
Who Are You Influencing?
What Are You Influential About?
Thank You
@lynneluvahhttp://www.slideshare.net/lynneluvah
