Social media:tools for biz and maybe your life, toofrom the perspective of @chrispitre
Who am I?
HOUSTON iNTERACTIVE MARKETING ASSOCIATION
ii
What is social media?
Social media is information content created by people using highly
accessible and scalable publishing technologies. At its most basic
sense, social media is a shift in how people discover, read and share news, information and content.
~according to Wikipedia
truth 1:
social media is not mass communication.
engagement.connection.
relationships.
Truth 2:
people connect with people.
“uh-oh, the C-word...”COMMUNITY
Truth 3:
Relational Roi may not translate to numbers.
Truth 4:
your audience must be known.
Truth 5:
Authenticity + transparency +
relevancy = whuffie.
whuffie = social capital = influence
PERSONAL NOTE: ‘Awesome Sauce’ book by Tara Hunt
(@missrogue)
Truths.
Collect all 5!
The Business Edition
“I don’t have time”
PERSONAL NOTE:liar! :D
“Who cares if I’m going to the bathroom?”
PERSONAL NOTE:More than you
know! :D
“I’m B2B. Who’ll follow me?”
“Great. I’ll just post news links.”
PERSONAL NOTE:BORING!!! (spammer)
“The more followers I have, the better.”
PERSONAL NOTE:Quality over quantity
How can your business
USE Twitter (well)?
Connect with customers• Customer service
• Customer feedback
• Hyperlocal reach & PR
PERSONAL NOTE:check out @briansolis & his book “Putting the Public back in Public relations”
Peer engagement
Industry news updates
Talent Acquisition
PERSONAL NOTE:Fancy term for HR recruitment
Culture + Expertise sharing
Operational Efficiency
The Business Edition
Why do photos matter?
The web is a visual medium.
Shows life
“Real” shots of food, venue, and team
Google juice. Duh.
Who should already be using Flickr?
restaurantshotels
event venuesretail storesad/pr firms
