Social media:tools for biz and maybe your life, toofrom the perspective of @chrispitre

Who am I?

HOUSTON iNTERACTIVE MARKETING ASSOCIATION

ii

What is social media?

Social media is information content created by people using highly

accessible and scalable publishing technologies. At its most basic

sense, social media is a shift in how people discover, read and share news, information and content.

~according to Wikipedia

truth 1:

social media is not mass communication.

engagement.connection.

relationships.

Truth 2:

people connect with people.

“uh-oh, the C-word...”COMMUNITY

Truth 3:

Relational Roi may not translate to numbers.

Truth 4:

your audience must be known.

Truth 5:

Authenticity + transparency +

relevancy = whuffie.

whuffie = social capital = influence

PERSONAL NOTE: ‘Awesome Sauce’ book by Tara Hunt

(@missrogue)

Truths.

Collect all 5!

The Business Edition

“I don’t have time”

PERSONAL NOTE:liar! :D

“Who cares if I’m going to the bathroom?”

PERSONAL NOTE:More than you

know! :D

“I’m B2B. Who’ll follow me?”

“Great. I’ll just post news links.”

PERSONAL NOTE:BORING!!! (spammer)

“The more followers I have, the better.”

PERSONAL NOTE:Quality over quantity

How can your business

USE Twitter (well)?

Connect with customers• Customer service

• Customer feedback

• Hyperlocal reach & PR

PERSONAL NOTE:check out @briansolis & his book “Putting the Public back in Public relations”

Peer engagement

Industry news updates

Talent Acquisition

PERSONAL NOTE:Fancy term for HR recruitment

Culture + Expertise sharing

Operational Efficiency

The Business Edition

Why do photos matter?

The web is a visual medium.

Shows life

“Real” shots of food, venue, and team

Google juice. Duh.

Who should already be using Flickr?

restaurantshotels

event venuesretail storesad/pr firms

Keep in touch!

Twitter: @chrispitrechris@whiteboardlabs.comwww.whiteboardlabs.com

linkedin.com/in/chrispitrechris@is-conference.comwww.is-conference.com