Download - Business with purpose unilever as example
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Geoff McDonald Unilever Global Vice President Human Resources Talent, Marketing, Communications, Sustainability & Water
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2 billion people use a Unilever product daily 400 brands (15 = €1 billion+) €51 billion turnover (2012)
57% of sales are in emerging markets 171,000 people employed in 190 countries
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The global context for our business
Accelerating changes in population, patterns of consumption and competition for resources
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Huge environmental and social challenges
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Demands for transparency, authenticity, trust and accountability
“Your brand is what others say it is when you’re not in the room” Jeff Bezos
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So, Unilever must adapt to do business in a world which is
Volatile
Uncertain
Complex
Ambiguous
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OUR RESPONSE? TO BE AMBITIOUS TO PUT PURPOSE AT THE CENTRE OF OUR BUSINESS TO “DO WELL BY DOING GOOD”
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We will be a company that doesn’t just
market to consumers
but actually matters to people
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To double our size to €80 billion by 2020 To radically reduce our environmental footprint To enhance the scale and quality our of social impacts
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So, four years in …?
Turnover €40B to €51B Share price £11 to £24 225m + people reached on health and hygiene 18% of food meets highest nutritional criteria 450 000 small holder farmers trained Greenhouse gas impact per consumer reduced by 6 percent Water impact per consumer broadly unchanged - continues to be major challenge Staff engagement 60% to 78% Graduate applications 30,000 to 45,000
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"Why would you invest in a company which is out of synch with the needs of society, that does not take its social compliance in its supply chain seriously, that does not think about the costs of externalities, or of its negative impacts on society?”
Paul Polman, CEO
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In the break out session next
How do our sustainable living aspirations play out through one of our oldest brands?
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Geoff McDonald Unilever @geoffmcdonald1