Transcript
Page 1: Canadian Mobile SMS Marketing Stats 2011

Mobile SMS Marketing

How to reach your customers using their

mobile phones?

Page 2: Canadian Mobile SMS Marketing Stats 2011

SMS Marketing Nearly one-half of Canadians (45 per cent)

“can’t leave home without their mobile device”

53% of mobile users can access the Internet on their mobile device

52% of Canadians between 18 to 64 have a mobile device

24% of the sites accessed via mobile are not visited on PC

3 common mobile media use: store/product info, coupons/promotions, and brand info

Source: Sympatico.ca MOBILE Survey

Page 3: Canadian Mobile SMS Marketing Stats 2011

SMS Marketing As of late June 2011, over 25 million

Canadians are wireless phone subscribers

Canadians send 199 million text messages per day

75% of Canadian households have access to a wireless phone

Half of all phone connections in Canada are now wireless

Wireless revenues in Canada totalled $18 billion in 2010

Source: Canadian Wireless Telecommunications Association 

Page 4: Canadian Mobile SMS Marketing Stats 2011

SMS Marketing

Source: Canadian Wireless Telecommunications Association 

Page 5: Canadian Mobile SMS Marketing Stats 2011

Get Started with SMS Marketing Get a short code

A 5-6 digit number people can text to opt in

A regular number will work too.

o Referred to as a long code

Have prospects text an opt-in word or phrase to the code in order to get some free information, coupon, schedule, etc.

Now that you have their contact info saved, you can communicate to them at any time with your new products or store promotions.

Page 6: Canadian Mobile SMS Marketing Stats 2011

SMS Marketing

If text messaging is the most commonly used feature of a wireless phone, next to voice calls, wouldn’t you want to take advantage of this for your business?

Source: Office of Consumer Affairs (OCA)

Page 7: Canadian Mobile SMS Marketing Stats 2011

Contact RCC Graphic Designs

To learn more about SMS Marketing and how we can help you use this to promote your business:

Call 905.220.7679

Email [email protected]

Visit rccgd.com

or

Text RCCGD to 777-77


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