Download - Case Study Grand Union - Lejaby (EN / FR)
![Page 1: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/1.jpg)
![Page 2: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/2.jpg)
Challenge :• Give a meaning to the lingerie brand Lejaby to stress the difference VS its
competitors.• Promote the new GLOSS range and its innovation • Generate sales for the Gloss range and other collections.
Our Approach: • Communicate about the product launch via digital tools and in-store promotions.• Offer a website which would not only be an institutional showcase, but also an
emotional teaser related to the brand experience.
![Page 3: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/3.jpg)
Website redesign
![Page 4: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/4.jpg)
Point of sale materials
![Page 5: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/5.jpg)
Video mini-website
![Page 6: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/6.jpg)
Video
![Page 7: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/7.jpg)
![Page 8: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/8.jpg)
Enjeux :• Donner un sens à la marque Lejaby qui soit différenciant par rapport à la
concurrence• Faire connaître la nouvelle gamme Gloss et son innovation• Générer des ventes de la gamme Gloss et du reste des collections
Notre approche : • Communiquer autour du lancement via les outils digitaux et sur les points de vente• Proposer un site web qui soit au-delà d’un site vitrine, un teaser émotionnel de
l’expérience de marque
![Page 9: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/9.jpg)
Refonte du site internet
![Page 10: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/10.jpg)
Matériel Point de vente
![Page 11: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/11.jpg)
Mini-site vidéo
![Page 12: Case Study Grand Union - Lejaby (EN / FR)](https://reader036.vdocuments.net/reader036/viewer/2022062615/548dcc35b479590b258b45ce/html5/thumbnails/12.jpg)
Vidéos