Download - CCF Copywriter portfolio
Look at me!
My name is Corie and I am an old-school, X-acto wielding,
Strunk & White referring, tea drinking, creative thinker. I know the
latest programs AND the correct way to use Rubber Cement.
Copy-writer with layout background, non-recovering fontaholic,
Coffee-brewer (read “team player”) and all-around Hard Worker!
This is a representation of my work. It’s low-res so it won’t crash
your email boxes and internets, and kill your computer mice.
(It’s much prettier in person. Call me, I’ll be glad to show you!)
“Central to me” banner
campaign
1
Mobile Public Library: Building for the Future
logo, display boards, photoshoot
2
Invitations for Citizens for
Progressive Transit, Suzanne
Cleveland Party Committee, Central
Stewardship Committee, and
Oakleigh Garden District Society
3
Brochures and brochure illustration
4
Project Quest collegementoring program
brochure
5
Central PresbyterianChurch informationcards and schedules
6
Alabama SouthernCommunity College
Nursing School newspaper ad
7
1.) CLIENT: Central Presbyterian
Church
PIECES: Outdoor banners
NOTES: Exterior of church,
while beautiful, is not as
inviting as the people inside.
So I brought the people out
side, with large portrait
banners featuring key words.
I also used the banners as the
beginning of the church’s
“Central to me” identity
campaign.
2.) CLIENT: Mobile Public Library
PIECES: Display boards,
“Building for the Future” logo
and photo shoot
NOTES: The client needed both
money and community sup-
port. The display boards (used
early in the campaign) fea-
tured illustrations and copy I
created to get the community
behind a massive library
expansion project. I acted
as Art Director for the photo
shoots. The photos featured
local politicians, authors, and
“every day” citizens
interacting with books.
3.) CLIENT: Various
PIECES: Invitations
NOTES: “Party Girl” invitation
won an Addy Award for
Best Invitation
4.) a.) CLIENT: Central Presbyterian
Church
PIECES: Pew brochure
NOTES: The challenge with this
piece was a lot of copy, a long
list of programs, and the client’s
desire for pictures, all in a
brochure tiny enough to fit in a
small wooden pew pocket. I
shaved as much copy as I could
(while still making everyone
happy), and created a graphic
element out of the list of
programs.
b.) CLIENT: Massage @ Work
PIECES: Brochure
NOTES: I presented client with
several headline options. He
liked them all, but because he
worked in a conservative
market, he went with more
conservative copy.
Copy client liked, but passed on:
1.) Not enough money... not available at
this time... not much time left... Knot
going to happen!
2.) Not enough money... not available
at this time... not much time left...
Over time, those knots can build up.
3.) 100 years ago they would have
just slapped on some leeches...
nowadays we have stress treatments
that don’t suck.
5.) CLIENT: Project Quest/Alabama
Southern Community College
PIECES: Brochure
NOTES: This piece was targeted
to eleventh grade students in
a rural area. These kids were
the first in their families to
attend college. Project Quest
mentored them as a parent
would on applying for admis-
sion, financial aid, and expec-
tations of them once enrolled
in school. The challenge with
this brochure, was lots of
mandatory copy. I handled
“boring” mandatory copy by
singling it out as mandatory.
I followed it with more youth-
oriented, playful copy.
6.) CLIENT: Central Presbyterian
Church
PIECES: Information cards and
schedules
NOTES: This is one active
church! They needed a way to
target potential members
without overwhelming them.
Each card lists schedules and
groups pertinent to the key
word in the title copy.
Card copy:
Music
Ringing, singing, African drumming,
classical strumming. The arts are
Info-bits and things you
may want to put in your
head-bucket
alive at Central Presbyterian
Church. We celebrate our creative
gifts and the gifts of others. From vi-
sual art to dancing, we invite you to
share your gifts.
Peace
More than a friendly hand signal,
more than a protest sign, but a Cen-
tral Presbyterian Church way of life.
A way of looking at all God’s chil-
dren. A way of loving those we
haven’t met and a way of honoring
those we have. Peace be with you.
Service
Service is our way of giving back.
Central Presbyterian Church serves
all the children of God, and has a
way for all God’s children to serve.
From the Outreach and Advocacy
Center, to mission trips, Central wit-
nesses God’s love through service.
Faith
Faith is the tiny seed that has taken
root in all of us at Central Presbyte-
rian Church. Through bountiful sea-
sons and lean ones, our faith grows.
Faith in God, faith in each other,
faith in ourselves. Come share our
faith.
Community
Some say Central Presbyterian
Church is located at the crossroads
of “Powerful and Powerless.” Natu-
rally, our community is a diverse
one. And a large one too! Being an
active part of this city, nation and
world is Central to our church com-
munity.
Compassion
Grace is found in the darkest, forgotten
corners of our city. Central Presbyterian
Church seeks God’s grace in compas-
sionate acts, and in recognizing our
shared humanity, constantly remember-
ing we are all Children of God.
Learning
Beginning with teaching and caring for
God’s youngest ones, through the life-
long study of the mysteries of faith,
Central Presbyterian Church is a com-
munity built on learning, teaching, and
searching for knowledge. Come learn
with us.
Hope
Seeking out the hope of others when
ours is faint and offering our hope to
those in need of it, we are actively en-
gaged in hopefulness. Bright, shining,
optimistic, encouraging, grain-of-sand
sized and greater – hope, waiting at
Central Presbyterian Church.
7.) CLIENT: Alabama Southern
Community College
PIECE: Nursing School
Application Deadline
dislpay ad
NOTES: The client decided at the
last minute to run an ad
anouncing the application
deadline. “Urgency” was the
key theme of the ad, regard
ing the short amount of time
left to apply to the program,
as well as the excitement that
draws many into nursing. This
ad was awarded a Pyramid
Award for best display ad.
Thanks for your
consideration!