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CFEB SOCIAL MEDIA WORKSHOPOMG!!!...MY AGENCY HAS A CRISIS
- MANAGING COMMUNICATIONS USING SOCIAL MEDIA
Frankie Cervantes@frankie645
#SMCFEB
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Common Forms of Social Media
News aggregators Blogs Podcasts Q&A Forums – Expert Databases Wikis Geo-location Virtual Worlds Photo-sharing Video-sharing Slide-sharing Social Bookmarking Instant Messaging Social Networks
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Content is King. Context Rules.
MessagingIt's not WHAT you say but HOW you say that makes thedifference
Online Media
Return? Awareness & Presence Website Traffic Contacts
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Research. Listen. Monitor. Research. Listen. Repeat.
EVERYONE is a publisher.Content sharing....
Transparency Authenticity Authority Personable Interesting Relevant Valuable Easily accessibility
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LeverageYour Existing Relationships
Brand Advocates
Influencers
Your Digital Rolodex Industry Peers Colleagues Media
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5C’s of Crisis Communication
Clarity Control Concern Confidence Competence
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Why Use Social Media in a Crisis?
Two-way Communication is More Credible
Instant Updating
Release Core Information Facts – Blog, Facebook, Twitter Photos on Flickr Videos on YouTube Documents on Scribd Presentations on SlideShare
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Search Tools
Social Mention SocMetrics 48ers Ice Rocket; Technorati (blog search) Socialbakers.com CheckFacebook Google Trends People Search
Spokeo, Pipl, YoName, etc.
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Google+ Create a Google+ Page Consistent Messaging Audience
Google Search – Circles (media, colleagues, industry peers) News on the web Public posts
Hangout Real-time Multiple Contacts
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FacebookGlobal Audience: 812,170,420
Facebook Fan Page Communicate
Photos Video Contests
Timing Need Help?
[email protected] (content questions, including removing ads from your
government Facebook fan page)
Source: CheckFacebook.com
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Hashtags #SMCFEB 111 Characters Short URLs (track & measure)
Timing Listen. Search.
Followers Create Lists
Industry Peers Colleagues Media Interests
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Why Blog? Your Audience Reads Your Blog Key Messaging Tells a Story Human Touch Helps Build Relationships Share Content
Tools Tumblr Wordpress Blogger LiveJournal
http://armylive.dodlive.mil/http://blog.tsa.gov/
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Where Are You Now?
On-Site Crisis Geo-location Applications
Foursquare Instant location updates
Facebook Twitter
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#SM Management Tools
News Aggregators NetVibes Google Reader
Bottlenose - “You should be surfing the stream, not drowning in it.”
Seesmic
Tweetdeck by Twitter
HootSuite
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Social Media RevolutionIII