Download - Change Redux
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silver bulletthere’s not one.
Monday, March 23, 2009
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what we’re going to cover:
Monday, March 23, 2009
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what we’re going to cover:
1. What’s changed
Monday, March 23, 2009
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what we’re going to cover:
1. What’s changed2.Don’t say adv***ising
Monday, March 23, 2009
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what we’re going to cover:
1. What’s changed2.Don’t say adv***ising3.Where are we going
Monday, March 23, 2009
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“The ______ is dead.”
Monday, March 23, 2009
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Media Fragmentation
Monday, March 23, 2009
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Consumer
Monday, March 23, 2009
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Consumer
tvradio
Monday, March 23, 2009
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Consumer
Monday, March 23, 2009
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Consumer
Monday, March 23, 2009
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Consistency
Monday, March 23, 2009
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&EMOTIONAL
RATIONALMonday, March 23, 2009
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advertising became a dirty word
Monday, March 23, 2009
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Interactive
Monday, March 23, 2009
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loading
Monday, March 23, 2009
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Guerilla
Monday, March 23, 2009
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Viral
Monday, March 23, 2009
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Social Media
Monday, March 23, 2009
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tacticstrumpedstrategy
Monday, March 23, 2009
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things will never cease to be important:2
Monday, March 23, 2009
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Brand1
Monday, March 23, 2009
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What is a brand?
Monday, March 23, 2009
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a brand is not a logo.
Monday, March 23, 2009
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a brand is not a logo.
a brand is not a corporate identity.
Monday, March 23, 2009
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a brand is not a logo.
a brand is not a corporate identity.
a brand is not a product. –The Brand Gap
Monday, March 23, 2009
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an intangible, emotional relationship that people develop with a product, service or company over time.
Monday, March 23, 2009
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collectively, what people say, feel and think about a particular product, service or company. –Hello Viking
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a brand is emotion
Monday, March 23, 2009
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Ralph Lauren: Faded Glory:
Monday, March 23, 2009
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Ralph Lauren: Faded Glory:
$55
Monday, March 23, 2009
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Ralph Lauren: Faded Glory:
$55 $5
Monday, March 23, 2009
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Ralph Lauren: Faded Glory:
$55 $5
Monday, March 23, 2009
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A brand isn’t what you say it is. It’s what your customers say it is.
–The Brand Gap
Monday, March 23, 2009
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If you don’t define your brand, someone else will.
Monday, March 23, 2009
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2
Monday, March 23, 2009
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Design2
Monday, March 23, 2009
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design creates emotion
Monday, March 23, 2009
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ok, smarty pants, how do you build a brand without advertising?
Monday, March 23, 2009
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The blending of PR and design is the future of
marketing.
Monday, March 23, 2009
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strategy + creativity + freeness
Monday, March 23, 2009
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Create experiences worth sharing. Don't make ads, make news.
–Bob Thacker
Monday, March 23, 2009
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–Paul Isakson
Monday, March 23, 2009
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More and more I'm becoming convinced this is the only way most companies should look at social media from a marketing perspective.
Quit trying to "join the conversation."
Stop trying to be everyone's friend.
Don't shove your marketing messages at people.
Just listen to what people are saying about your product or service and apply what you learn to making it better.
The same goes for your marketing.
Make it worth talking about. –Paul Isakson
Monday, March 23, 2009
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Make brands famous.
Monday, March 23, 2009
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Make brands famous.
–Alex Bogusky
Monday, March 23, 2009
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the tv spot isn’t deadprint isn’t deadradio isn’t deadflash isn’t deaddreamweaver isn’t deadviral marketing isn’t deadMySpace might be deadAdvertising isn’t deadbranding isn’t deadthe ad agency isn’t deadMonday, March 23, 2009
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the way we’ve always done it is dead
Monday, March 23, 2009
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tvradioprint
outdoor
Monday, March 23, 2009
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tvradioprint
outdoor
then we’ll dopr, web and media ideas
Monday, March 23, 2009
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tvradioprint
outdoor
then we’ll dopr, web and media ideas
prweb
design
Monday, March 23, 2009
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tvradioprint
outdoor
then we’ll dopr, web and media ideas
prweb
design
consider potentialpaid media channels to support
Monday, March 23, 2009
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start acting like it’s your money.
Monday, March 23, 2009
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thank you
Monday, March 23, 2009