Download - Choosing the right campaign
How to choose the right campaign?
Tasos Kalogeras, Performance Engineering Manager,ForestView
Affiliate Marketing Master Class
Publishers ask:How will I maximize my profit?
What are the options?
Campaign 1 Campaign 2
Choose campaign 1Choose campaign 2
Choose both campaignsChoose non of the campaigns
What Publishers have
Ad Inventory=
Ad Impressions
Ad impressions’ types
BannersText AdsArticles – AdvertorialsNewslettersFacebook Page…
Different Campaign Types
CPACPC
CPS
CPM
Hybrid
Actions
Impressions
Clicks
Sales
So … how can I maximize my revenues???
By maximizing my eCPM
Learn your audience
People Visiting your Website
Demographic
13-1819-25
46+
35-45
26-35
Interests
Education
How to Segment your Audience
Most popular ways to do this:
1. Newsletter Subscription2. Facebook Page3. Google Analytics
How to Segment your Audience Newsletter Subscription
Ask for the info you need:
• During the initial subscription• With a contest for old and new subscribers
Be careful! Do not overdo it! Ask only for the necessary info
How to Segment your Audience Facebook Page
Ask for or find the info you need:
• Facebook Insights• Create an app and ask for permissions
Be careful! Do not overdo it! Ask only for the necessary info
How to Segment your Audience Own Website
Find the info you need:
• Website categories• Website content• Google Analytics audience segmentation • Google Analytics Events
…And when you define your audiences…
Inside Website Targeting
Logged in users
In specific categories
In specific articles
Outside Website Targeting 1
Through Newsletters
Outside Website Targeting 2
Facebook Page
1. Targeted Posts2. Targeted Promoted Posts
DON ‘ T
WASTE
INVENTORY
Next time you’ll ask yourself
“Will this be a profitable campaign?”
You’d better think:
“Does this campaign fit to my audiences?”
Thank You!
Contact detailsName: Tasos KalogerasEmail: [email protected]: tasos_kalogeras
URLs:http://www.forestview.gr/gr/services/
