Web 2.0

Content AggregationGuides and Reviews

“City Guides”

Enayath SheikhKartiksinh Sarvaiya

Shikha Gupta

Agenda

Products / ServicesParticipantsWeb 2.0 Tools and TechnologyPlayersDemographicsWeb 2.0 tools DifferentiationIndian ScenarioFuture Trends

Products / Services

Participants

Transition

Web 2.0 Tools and Technology

Players

Craigslist.org An online community service featuring classified

ads and forums. Founder: Craig Newmark Year of inception: 1995 Presence: 500 cities in 50 countries Operating expenses for 2008: $7.5 Million Value of the company:$2.4B eBay owns 25% stake in Craigslist

Source: Alleyinsider.com

Revenue Source

Paid Job posting ads in select cities 75$ per ad for the SFBA $25 per ad NY, LA, San Diego, Washington

D.C, Boston, Seattle, Chicago, Portland and Oregon.

Apartment listing only in New York City $10 per ad

Growth

Source: Alleyinsider.com

Demographics

Source: quantcast.com

Citysearch.com An online city guide which taps community

voice and reveals honest and current insights on local businesses and services on everything from martinis to mechanics.

Founder: Bill Gross Year of inception: 1995 Revenue model:

Pay per click on add Pay for Performance Other sources

Owned by – Interactive Corp

Source: quantcast.com

Demographics

Yelp.com Yelp is an online urban city guide that helps people find cool

places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know

Ownership : Privately held Co-founders : Jeremy Stoppelman(CEO) and Russel

Simmons(CTO) Founded in : July, 2004 Current funding : $ 31 M Current Value : $ 200 M Revenue Model

Advertisements Yelp store (Apparels)

Source: Alleyinsider.com

Source: quantcast.com

Demographics

Demographics Craigslist Citysearch Yelp

Traffic Rank 11 87 79

Traffic Count 1.13 Bn 9.9 Mn (US only) 11.3 Mn

Major visitors US US US

Gender Male-Female (Both) More Female Male-Female

(Both)

Age 18-49 18+ 18-49

Education College Grads College Grads College Grads

Economic Strata More Affluent Affluent More Affluent

Web 2.0 tools

Chats

Blogs

Communities

Forums

Mobile

RSS

Rating

Comparison

No. of employees 25 Around 75 Around 50

Revenue $ 81 M $ 88 M $ 10 M

Ranking 39 754 666

Source: trends.google.com

Yelp.com

Source: spyfu.com

Citysearch.com

Source: spyfu.com

Craigslist.org

Source: spyfu.com

Differentiation

• Presence across different geographies • Simple (Less graphics)

• Does not have the traditional ad-revenue model

• Focused player for US

• Leverages on its experience over the years and trusted editorial reviews

• Relies solely on the user reviews and not editorial

• Uses more Web 2.0 tools than most of its competitors

•Spamming and selling of user information to third parties.•Impersonation •Illegal and inappropriate ads•Information collected and used•Transfer of information•Links•Email and opt-outs•Dispute resolution

Privacy Policy

Sulekha.com Online Indian community with classifieds for

60 cities worldwide, Matrimonial for Indian professionals Tickets Weblogs News.

Sulekha.com has a traffic rank of:  913 tie up with yellow pages classifieds and local search wap version available

Network (Communities) Forums Blogs Photos Reviews & Rating Classifieds

SMS query Yellow pages Mobile QnA

Demographics

Source: quantcast.com

Sulekha.com

Source: spyfu.com

Future Trends Virtual Tours

3G and GPS on Mobiles

Video Ads

Consolidation in the developing countries

www.praxis.ac.in