Close the sale: How to become a risk entrepreneur
Presented by:
Sean MurphyCEO & President, Lootok
Sean is CEO & President of Lootok, an operational risk management
consulting firm based in New York. Founded in 2006, Lootok brings a fresh
perspective to managing organizational resiliency initiatives including
business continuity and crisis management.
Would your company keep selling products no one
wanted?
Which other internal initiatives are you competing with?
Transform from a risk manager…
…to a Risk Entrepreneur!
Understand your product
1 2 3
Define your products to sell
Find your product’s worth
Budget
Toilet Paper
Risk Management
80%
8%
12%
Study what management cares about
Engage your buyer
21 3
Identify different buyers
I want to impress MY boss.
I want to protect my supply chain.
I want my job to be secure, no matter
what happens.
Build access/purchase points
Appeal to the masses
31 2
Tell powerful stories
Page 19
Questions, final comments & contact information
Sean MurphyCEO & PresidentLootok
www.linkedin.com/in/seanmurphy
[email protected]
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