Close the sale: How to become a risk entrepreneur

Presented by:

Sean MurphyCEO & President, Lootok

Sean is CEO & President of Lootok, an operational risk management

consulting firm based in New York. Founded in 2006, Lootok brings a fresh

perspective to managing organizational resiliency initiatives including

business continuity and crisis management.

Would your company keep selling products no one

wanted?

Which other internal initiatives are you competing with?

Transform from a risk manager…

…to a Risk Entrepreneur!

Understand your product

1 2 3

Define your products to sell

Find your product’s worth

Budget

Toilet Paper

Risk Management

80%

8%

12%

Study what management cares about

Engage your buyer

21 3

Identify different buyers

I want to impress MY boss.

I want to protect my supply chain.

I want my job to be secure, no matter

what happens.

Build access/purchase points

Get endorsements

Appeal to the masses

31 2

Build a brand

Tell powerful stories

Make it easy

Page 19

Questions, final comments & contact information

Sean MurphyCEO & PresidentLootok

www.linkedin.com/in/seanmurphy

sean@lootok.com

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