Five Principles To BecomeAn Entrepreneur By Budi Darmawan

Success

What Is Entrepreneur ? 1725, Richard Cantillon : An entrepreneur is a person who pays a

certain price for a product to resell it at an uncertain price, thereby making decisions about obtaining and using the resources while consequently admitting the risk of enterprise

1803, J.B. Say : an area of higher productivity and greater yield. An entrepreneur is an economic agent who unites all means of production - land of one, the labour of another and the capital of yet another and thus produces a product. By selling the product in the market he pays rent of land, wages to labour, interest on capital and what remains is his profit. He shifts economic resources out of an area of lower and into

1964, Peter Drucker : An entrepreneur searches for change, responds to it and exploits opportunities. Innovation is a specific tool of an entrepreneur hence an effective entrepreneur converts a source into a resource

1975, Albert Shapero : Entrepreneurs take initiative, accept risk of failure and have an internal locus of control

What Is Entrepreneur ?

2012, Budi Darmawan : A person who act with his own risk to get beneficial effect of his actEntrepreneurship is about :Drawing The VisionCreating ValuesTaking The RiskOrientation To BusinessBuilding Commitment

Draw The Vision

“Draw The Vision Specifically And Descriptively”

Having a clear vision will :Guide you where to goTell you what to doLead you to actGuard you to focus on

Creating Value

FindingOpportunitie

s

Explore The Strength & Advantages

Assess The Competition

s

Innovate The Process

Perfect Presentation

Taking The Risk Risk is not a lost until it

goes to happen Every step we make,

compel into a risk Comprehensive

assessment on “Pro – Cons” factors

Understand well what will be the implication – prepare the alternative scenarios

Orientation To Business :Making money - Maximizing Profit

• Aggressive > Expansive

• Revenue growth management > Product and Price mix

Revenue Generation

• Do the right things• Do things right• Clear KPIs

Productivity

• Finding better way of doing business

• New product development

Innovation

Innovation is a specific tool of an entrepreneur hence an effective entrepreneur converts a source into a resource (Peter Drucker)

Building Commitment

OwnershipWe can run our own business, orAct as the business owner if we are an

employee Passionate : Enjoying What We Do ! Commit to excellent

Being A Coke Salesman (1994 – 1995)Vision :Become a sales manager within the next 3 years

Creating Value : Brand exposure An attractive profit sharing scheme

Taking Risk : Business Financial Reputation

Business Orientation / Commitment : A self funding sales promotion activity

Sharing Experience

Rescuing Customer’s Business Against The Bankruptcy (1998 – 1999)Vision :To be the best account manager

Creating Value : Space management – Beverage Zone Consignment scheme

Taking Risk : Personal risk = future career Financial risk > write off bad stock

Business Orientation : Low cost promotion Gaining space for free of charge

Commitment : Stronger business relationship Preferred supplier

Illustration

Sharing Experience

Drive EBIT Growth (2007)

Vision :The most profitable operation in Indonesia

Creating Value : Package conversion strategy to optimize the margin

Taking Risk : Personal risk > future career Business risk > volume lost – downsizing the business

Business Orientation : Deliver the EBIT 34 % above the budget

Commitment : Establish a profitable business

Sharing Experience

Develop Own Business

Vision :To be a real entrepreneur

Creating Value : Deportico cafe and Resto in Makassar – 2007 - 2010 Do-Be-Do clothing in Surabaya – 2010 Daun Salam Resto & Catering Service In Jakarta – 2011

Taking Risk : Financial Career opportunity

Business Orientation : Increasing value of business Expanding market coverage

Commitment : PT. Daun Salam Indonesia to support long term business vision

Sharing Experience