Bert Schulze, Senior Director Customer and Market Strategy, Cloud Business Unit, SAP AG @BeSchulze

Cloud SolutionsHybrid and user centric solutions come off as winner

© 2013 SAP AG. All rights reserved. 2Public

The market is on the move

20m+SAP Cloud

user

6000+SAP Cloud customer

20+Cloud

solutions in portfolio

5000+Cloud related

people

>$1brevenue run rate

By 2016, ≥ 75 % of

new IT expenditures

will be for Cloud

based, or hybrid

systems

….and SAP?

© 2013 SAP AG. All rights reserved. 3Public

Cloud is sailing with the wind of three macro trends

Business dynamics Consumerization of IT Tech decision makingUncertainty and changing market structures require low experimental costs

Joint Ventures, Mergers, Demergers & Acquisitions to consolidate in new and emerging markets require velocity at speed of light

my productivity

social and mobile

private cloud experience

have digitized our relationships and created feedback loops

Business managers are involved in and driving IT decisions more than ever before

Expectation: deliver relevant productivity improvements and business insights

© 2013 SAP AG. All rights reserved. 4Public

SAP Cloud Strategy rests on a fourfold model

Business Networks

AribaNetwork

Cloud Platform

SAP HANA Cloud Platform

Infrastructure & Lifecycle Management

Virtualization & Cloud Management

Cloud Solutions

SAP Delivered Solutions

People Customers

Money Suppliers

Business

Line of Business Solutions

Suite

Capabilities Platform Collaboration Management

© 2013 SAP AG. All rights reserved. 5Public

SAP Cloud Strategy – Lead with line of business solutions

Cloud Suite Solutions

Cloud Line of Business Solutions

SuccessFactors BizX

Employee CentralGlobal Core HR

Global Cloud Payroll

End-to-end Talent Management

Recruiting

Learning

Customer OnDemand

Sales, Service, Marketing

Social Customer

Sales & Operations Planning

Precision Retailing

Social Impact Net

HANA Portal

Business Network and Supplier Applications

Strategic Sourcing

Contract Lifecycle Management

Supplier Management

Business Process Applications

Business Network Solutions

Product Stewardship Net

Product Verification

Financials OnDemand

Core Finance

Order to Cash

Procure to Pay

Project Management

Travel & Expense

End-to-end for Business Traveler

EPM OnDemand

Financial Service Network

Business ByDesign

Complete end-to-end Cloud Suite for medium size businesses and subsidiaries

Business One

Complete end-to-end Cloud Suite for small businesses

Cross - SAP JAM-Social Collaboration / Enterprise Analytics / Mobility / Business Network and INTEGRATION

People Customers Money Suppliers Business

* Note: Additional solutions available from SAP’s extensive cloud applications portfolio

© 2013 SAP AG. All rights reserved. 6Public

how the pieces fit together

People Customers Money Suppliers Business

Internal Collaboration: SAP Jam

Supply Chain Collaboration

External Collaboration: SAP Jam

Trading Partner Processes

External Collaboration: Ariba Network

3rd party cloud

Customer Apps

Partner Apps ISV Apps

Platform and Integration

SAP and 3rd party OnPremise

© 2013 SAP AG. All rights reserved. 7Public

Recent Customer ExamplesQuick time-to-value with integrated SAP cloud solutions

Multiple SAP and legacy backend systems

Central SAP Sales OnDemand deployment across divisions

Integration to non-SAP systems planned in phase 2

SAP Customer OnDemand

SAP ERP (Division 1)

SAP ERP (Division 2)

Legacy (Division 3)

Legacy (Division 4)

Employee data feed from non-SAP HR system

Automated expense report creation per trips booked

Automated posting to FI accounts and A/P

Automated approval process and credit card feed

SAP ERP (Finance)

HR

SAP Travel OnDemand

SAP ERP

Improved effectiveness of customer-facing teams

Real-time SAP ERP integration for customer and material master data

SAP NetWeaver Business Warehouse (BW) mashups for POS, invoices, open orders

SAP Customer OnDemand

SAP NetWeaver BW

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Cloud solutions are adopted, if …

Relevant for MEUser friendly Fast Mobile

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Along the IT service isobarsSecurity remains an important topic

Data center- data security

Where is my data

Portability of data

BusinessContinuity

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Security is #1 concern in the cloud. Deliver along the IT service isobars

The mostcomprehensive cloud portfolio

Enable the cloud for Ecosystem and Partner

Put the end-user in the Center of the Design

Design the cloud hybrid - respect existing investments

Summary – Five essentials for leading in cloud

© 2013 SAP AG. All rights reserved. 11Public

Thank you!

Questions…?

Bert O. SchulzeCloud StrategySAP AG

@BeSchulze