1. productmanagement,cognitive bias,and youcarlo kruger@ironicbuddhaunboxed consulting

2. VERY GRADUALCHANGEWE CAN BELIEVE IN 3. what is cognitive bias? 4. Jump to Conclusions??? JUMPAGAINSTRIKEOUTLOSEONETURNYES! NO!ACCEPTITGOWILDONESTEPBACKTHINKAGAINCOULDBEMOOT!Start 5. the biases 6. Effect 7. starlingsprefer sourcesof foodwhich requireeffort toobtain- Aiken (1957) 8. sunk cost fallacy 9. The US dropped 6,7mtons of bombs onVietnam, comparedwith the 2,7m tons ofbombs dropped onGermany during WWII3M7M 10. unboxedtimesheets 11. THE SCIENTIFIC METHOD 12. a theoryshould beconsideredscientific if, andonly if, it isfalsifiable.- Karl Popper 13. ux practices 14. usability testing 15. a/b testing 16. cheap prototyping 17. hawthorne effect 18. fundamental attribution errorLet him go Lou.Someone going that fast has no time for a ticket 19. where the good fruit is 20. @ironicbuddhaslideshare.net/ironicbuddhaunboxedconsulting.com